Master of Arts in
2 Academic Year
The Master in Event and Exhibition Design is an interdisciplinary course, the blending of space design and exhibition and event organisation. The Master is organised in collaboration with Fondazione Fiera Milano.
Today the new consumer needs, the evolution of the trade fair and event system and the new digital technologies require professionals capable of developing increasingly innovative solutions.
For this reason, this Master Course aims to train new professionals who combine the design approach of design with management, marketing and communication skills.
The method taught is that of design thinking, which is applied both to physical and digital spaces and to the interactions between different groups of clients and stakeholders of big events.
The Master’s training model is based on constant interaction with professionals in the field. Teaching is centred on theoretical/cultural subjects and on workshop activities that always imply the active and creative participation of the class.
This didactic formula finds its best expression in the organisation of project workshops that take place in collaboration with important companies, studios and agencies in the events, fairs and exhibitions sector.
The project envisages different teaching methods:
This Master’s course is open to graduates in disciplines related to humanities, design and social sciences: Architecture, Urban Planning, Design, Performing Arts and Art Disciplines in general, Economics, Public Relations, Communication Sciences or other creative disciplines from any program recognized at ISCED level 6, but also to professionals with proven experience in planning and organizing events, trade fairs, and exhibitions.
Selection is based on the following criteria:
The number of places is limited.
The Master’s course in Event and Exhibition Design is organized in collaboration with major industry leaders and other universities. Certificates and academic credits are awarded according to the ECTS system.
This module provides the opportunity for the student to experience either a vocational internship with external institutions and companies, an internal research internship, or a period of study abroad.
The Major Project module aims at enabling students to develop and direct their own design project, taking into account learnings from previous modules. It aims also at encouraging students to demonstrate a high level of professional competence and to have a deep understanding of the social and philosophical context, in which they are practising.
Students are expected to demonstrate the enterprise potential in their ideas and to understand the future possibilities and contexts, in which ideas will exist. Students critically reflect upon their own learning and become prepared for continuous professional development.
In collaboration with