Master of Arts in

MEED Event & Exhibition Design


Course length

2 Academic Year


January 2025





MEED Event & Exhibition Design with Advanced Practice

The Master of Arts in MEED Event and Exhibition Design offers you the unique opportunity to acquire knowledge and skills in the field of events and exhibitions in Milan, the “capital” of international fairs and events in the field of fashion, design and art.
The master’s programme, through its partnership with Fondazione Fiera Milano, offers students the opportunity to become actors of the Milan and world trade fair system. You will study with an interdisciplinary and integrated approach to exhibition and event design, combining the methodology and approach of Design Thinking with project management practices. You will have the opportunity to learn in the field, working with established professionals.

Event Fiera Milano

Event Full Of People Fiera Milano

Event Fiera Milano

Installation Fiera Milano

White Room With installation Event Fiera Milano

Green Room With installation Event Fiera Milano

Event Fiera Milano


Fiera Milano

Event in Milan for Master in Exhibition design

Event Fiera Milano

Event Fiera Milano


This innovative programme equips you with the knowledge and tools to design and manage all phases of complex projects, spanning events, exhibitions, and trade fairs. You’ll gain the capability to interpret the diverse needs of clients and stakeholders in major events.

From conceptualization to implementation, careful organization to efficient management, you’ll navigate the entire process, refining your understanding and responsiveness to diverse customer and stakeholder needs. Your ability to translate these needs into innovative event and exhibition formats becomes the cornerstone of your experience.

The Master’s programme is also designed to guide you in building a robust portfolio tailored for the exhibit and event system and developed through real-world briefs carefully selected in collaboration with established professionals and companies.

The Master of Arts in MEED Event and Exhibition Design with Advanced Practice is based on a learning strategy aimed at nurturing creative talent through the acquisition of professional knowledge and skills.

Its main objectives are:

  • Develop and strengthen design and project management skills in the event and exhibition sector.
  • Apply tools and methodologies of Design Thinking to Event, Fair and Exhibition projects.
  • Work in field at actual briefs coming from the professional world.
  • Act in the multidisciplinary contexts in which events and fairs unfold and to conceive and design innovative formats for fairs, events, and exhibitions based on specific and complex briefings.

To be admitted into the MA course, students must have a second class (2.2) honours or higher in art, design, or other creative disciplines from any recognised ISCED level 6 programme. Graduates in scientific disciplines, social sciences, and humanities can also be selected, as well as candidates who have previously gained significant professional experience in the field of the Master selected.

SPD also considers other relevant experience and/or the attendance of SPD Preparatory Courses. In addition, international students need an IELTS score of 6.0, with no component below 5.5.

After the successful completion of the Master’s programme, eligible students can earn the Master of Arts degree (180 UK credits, corresponding to 90 ECTS credits).
The Master of Arts Courses are accredited by Teesside University, SPD’s Educational Partner.

The 15-week Advanced Practice module is a unique opportunity to experience a first taste of the professional or academic life ahead of you and to test the knowledge and skills acquired in your studies.

During this semester, you have the option to choose from three opportunities:

  • a professional experience in a real workplace environment (internship);
  • an in-depth exploration of a particularly significant study topic through a research project within the school, in collaboration with a company (project work);
  • an experience of personal and cultural growth through a period of study in a different institution (study abroad period).

The Major Project is the final individual research project that will allow you to investigate a specific topic at a high level, within a proposed research framework or project brief.

This project not only represents the culmination of your education but also marks the beginning of your professional career.

With the Major Project you will, indeed, have the opportunity to gain genuine project experience at the professional level, and when the project involves collaboration with companies, your ideas, if deemed of particular interest, may become the subject of further development that will make your resume competitive in the relevant industry.

After completion of the MA in MEED Event and Exhibition Design with Advanced Practice at SPD, you are ready to embark on a career in various fields, including:

  • Fair system designer
  • Event and Exhibit Manager
  • Exhibition Designer
  • Event Creative Director
  • Entrepreneurial Event Designer

Enrica Baccini

Enrica Baccini is the Director of the Centre for Studies and Educational Activities at Fondazione Fiera Milano. With an important background as Exhibition Manager of major international trade fairs, she has played a crucial role in the sector, chairing the UFI Education Committee for 9 years and currently coordinating the EMECA Researchers Group.

Since 2004, Enrica has been an adjunct professor of Economic Policies for Organizations at the Catholic University in Milan, and since 2008 she has been a member of the Scientific Committee of the University CSCC – Research Center in Cognitive and Communication Sciences.

She also actively participates in professional associations, as a member of GEI (Group of Business Economists) and serving on its board of directors and strategic committee member of YES Milano, contributing to the city’s promotion. Additionally, she holds a seat on the board of directors of Fondazione Adi Museo del Design.

In collaboration with