The Master in Event and Exhibition Design is an interdisciplinary course, the blending of space design and exhibition and event organisation. The Master is organised in collaboration with Fondazione Fiera Milano and IULM University.
Today the new consumer needs, the evolution of the trade fair and event system and the new digital technologies require professionals capable of developing increasingly innovative solutions.
For this reason, this Master Course aims to train new professionals who combine the design approach of design with management, marketing and communication skills.
The method taught is that of design thinking, which is applied both to physical and digital spaces and to the interactions between different groups of clients and stakeholders of big events.
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The Master’s training model is based on constant interaction with professionals in the field. Teaching is centred on theoretical/cultural subjects and on workshop activities that always imply the active and creative participation of the class.
This didactic formula finds its best expression in the organisation of project workshops that take place in collaboration with important companies, studios and agencies in the events, fairs and exhibitions sector.
The project envisages different teaching methods:
The Master’s course in Event and Exhibition Design is organized in collaboration with major industry leaders and other universities. Certificates and academic credits are awarded according to the ECTS system.
After successfully completing the Master’s programme, students will receive the First Level University Master’s Diploma and the equivalent of 60 ECTS credits.
This Master’s course is open to graduates in disciplines related to humanities, design and social sciences: Architecture, Urban Planning, Design, Performing Arts and Art Disciplines in general, Economics, Public Relations, Communication Sciences, but also to professionals with proven experience in planning and organizing events, trade fairs, and exhibitions.
Selection is based on the following criteria:
The number of places is limited.
The Master runs for 12 months from March 2023 to March 2024 with a break throughout August. Attendance is mandatory and the presence is full time.
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