Master of Arts in

Product Design


Course length

2 Academic Year


January 2025





Product Design with Advanced Practice

Today designing products means dealing with both their ideation and their feasibility addressing their entire lifecycle according to a sustainable logic.

Industrial design is responsible for the most common consumer goods as well as for new and innovative artifacts. It is also what lies behind the tools and the processes involved in their production and distribution.

Industrial Design Project Pedrali

Industrial Design Project Pedrali

Industrial Design Project

Industrial Design Project

Industrial Design Project

Industrial Design Render

Industrial Design Sketch

Student at work / workshop

Industrial Design Project Guzzini

Industrial Design Project Guzzini

Industrial Design Project


Designing a product today means first understanding the potential market and the social context within which that product is placed. The Master’s program in Product Design offers a comprehensive educational experience that starts from concept to finish, from physical and digital representation to the way the product is told and communicated.

The Master in Product Design focuses on the user experience and the broader meaning of the product, because it is important for the designer to fully understand the impact a product will have socially and environmentally.

We offer students an interdisciplinary learning method, encouraging the emergence of their cultural values and emphasizing the role of dialogue and mutual exchange during the creative process.

Our students participate in a course whose goal is to prepare them in the most comprehensive way, providing them with a testing ground to express skills from concept to execution.

The faculty supervises students individually; designers, professional figures from different fields and visiting professors are at your disposal throughout the academic year.

Teaching sessions vary between intensive workshops, studio classes, lectures, seminars and external visits. We also involve you in research initiatives carried out together with brands such as Beiersdorf, Gebrüder Thonet, Ceramica Flaminia, Poltrona Frau Group, Microsoft, Samsung, Heineken and Alias.

Students must hold a bachelor’s or higher academic degree in Product Design, Architecture, Product Engineering or other disciplines from any program recognized at ISCED level 6, as well as candidates who have previously gained significant professional experience in the field. SPD also takes into consideration other significant experiences and/or participation in SPD Preparatory Courses.

Selection is based on the following criteria:

  • curriculum vitae
  • motivation letter
  • portfolio
  • online interview

The number of places is limited.

The Master’s course in Product Design is organized in collaboration with major industry leaders and other universities. Certificates and academic credits are awarded according to the ECTS system.

This module provides the opportunity for the student to experience either a vocational internship with external institutions and companies, an internal research internship, or a period of study abroad.

The Major Project module aims at enabling students to develop and direct their own design project, taking into account learnings from previous modules. It aims also at encouraging students to demonstrate a high level of professional competence and to have a deep understanding of the social and philosophical context, in which they are practising.

Students are expected to demonstrate the enterprise potential in their ideas and to understand the future possibilities and contexts, in which ideas will exist. Students critically reflect upon their own learning and become prepared for continuous professional development.