Master of Arts in
2 Academic Year
Creativity and business: two words that define, today, the future of communication and design at the intersection of two worlds: inspiration and data, humanism and new technologies, aesthetics and algorithms.
Seizing the opportunity to pursue a career in this field now means investing in your talent, enriching it, and completing it through a training path that will open the doors to a bright professional future in the world of communication.
Copywriters, art directors, designers, and strategists, are now required to understand the complex competitive landscape of the companies they work for, as well as their operations, and perhaps even be capable of successfully launching a start-up themselves. Those involved in the business side – account managers, consultants, and corporate managers – are expected to think creatively, as this is often the sole competitive advantage in an era where many products are essentially interchangeable in terms of features.
Those who meet these requirements will find themselves presented with unimaginable opportunities.
Alongside traditional career paths in the communication world (advertising agencies, design studios, and media centers), new avenues have emerged: consulting firms, in-house agencies within companies, the thriving world of freelancers, and the realm of start-ups (where design and communication skills are pivotal right from the early stages).
However, to seize these opportunities, it’s increasingly crucial to delve deep, understand, and genuinely become proficient in a specific industry sector.
The business world no longer demands flamboyant omniscience, but rather needs specific skills and genuine passion.
The Master of Arts in Communication Design with Advanced Practice is based on a learning strategy aimed at nurturing creative talent through the acquisition of professional knowledge and skills.
There are three main objectives:
To be admitted into the MA course, students must have a second class (2.2) honours or higher in art, design, or other creative disciplines from any recognised ISCED level 6 programme. Graduates in scientific disciplines, social sciences, and humanities can also be selected, as well as candidates who have previously gained significant professional experience in the field of the Master selected.
SPD also considers other relevant experience and/or the attendance of SPD Preparatory Courses. In addition, international students need an IELTS score of 6.0, with no component below 5.5.
After the successful completion of the Master’s programme, eligible students can earn the Master of Arts degree (180 UK credits, corresponding to 90 ECTS credits).
The Master of Arts Courses are accredited by Teesside University, SPD’s Educational Partner.
The 15-week Advanced Practice module is a unique opportunity to experience a first taste of the professional or academic life ahead of you and to test the knowledge and skills acquired in your studies.
During this semester, you have the option to choose from three opportunities:
The Major Project is the final individual research project that will allow you to investigate a specific topic at a high level, within a proposed research framework or project brief.
This project not only represents the culmination of your education but also marks the beginning of your professional career.
With the Major Project you will, indeed, have the opportunity to gain genuine project experience at the professional level, and when the project involves collaboration with companies, your ideas, if deemed of particular interest, may become the subject of further development that will make your resume competitive in the relevant industry.
After completion of the MA in Communication Design with Advanced Practice at SPD, you are ready to embark on a career in various fields, including:
Emanuele Viora is a creative professional with over 15 years of experience, specializing in the conceptualization and supervision of communication campaigns.
He currently serves as the Executive Creative Director at ACNE, the communication agency of the Deloitte group. Throughout his career, he has received over 60 recognitions and awards. Notably, he held the distinction of being the youngest creative director in the Leo Burnett network worldwide and led the Italian ACNE team to secure the first-ever Cannes Lions award in the history of Deloitte in Europe.
His portfolio includes successful projects for both Italian and international brands. Before joining ACNE, he gained valuable experience at Armando Testa, Leo Burnett, DLV BBDO, and Publicis, progressively taking on more significant responsibilities.