The BA (Hons) in Communication, Culture and Business is based on a learning strategy aimed at nurturing creative talent through the acquisition of professional knowledge and skills.

The main objectives are:

• Prepare a locally and internationally aware professional, capable of tackling challenges in the fast-paced communication world.
• Enable students to practice communication and its aspects of research, design, development, culture, innovation, and business within cultural and professional contexts.
• Focus on creative approaches for the development of contemporary and effective marketing and communication solutions proposals.
• Engage students in work-related experiences and industry placements.

Candidates are eligible if the award of this qualification is subsequent to a comprehensive educational path of a minimum of 12 years.

If required in the country of origin, they have passed national examination for university entry.

Students whose first language is not English will need to achieve an IELTS score of 5.5 or equivalent.

Additionally, a motivational letter, a portfolio (if available), and an admission interview are required as part of the admission process.

After successful completion of the Bachelor program, eligible students can earn a Bachelor’s.

The program provides 360 UK credits, which correspond to 180 ECTS. The Bachelor Courses are accredited by Teesside University, SPD’s Educational Partner.

The Professional Practice module, scheduled in the first semester of the third year, extends for 12 weeks and provides you with a valuable opportunity to engage in real-world challenges within the professional or academic context.

During this semester, you can select from three distinct options:

• Internship: a professional experience in a real workplace environment;
• Project work: an in-depth exploration of a particularly significant study topic through a research project within the school, in collaboration with a company;
• Study abroad: an experience of personal and cultural growth through a period of study overseas.

The Major Project signifies a dual role:

• It serves as the culmination of your academic endeavors, synthesizing the knowledge and skills acquired throughout your BA programme.
• It marks the inaugural step into their professional career in the design industry. This project isn’t merely a concluding chapter; it’s the opening of a new chapter of their life.

The Major Project consists of an individual design research project that allows the students to delve into a chosen theme within a research framework or a project brief proposed by the Course Leader.

Throughout this project, the students will have the opportunity to develop your own design research under the guidance of the Course Leader and with support from Module Leaders. If the Major Project involves collaboration with companies, the students will have the opportunity to work in a “close-to-reality” environment and gain more practical experience.

After completing the BA (Hons) in Communication, Culture and Business at SPD, you will be well-prepared to begin a career in various fields within the communication design sector or to undertake further study.

Career opportunities may include:

• Communication and marketing departments of companies
• Communication agencies
• Design studios
• Consulting firms, in teams focusing on marketing, communication, and design
• Publishing companies and editorial teams
• Cultural institutions

With a degree in Law (after classical studies), he went on to study economics in the UK. In the last 25 years, he has worked as both a university teacher (teaching both in fine arts academies and the leading Italian business schools) and a business consultant, for medium and large companies, in Italy and abroad.

Motivated by a personal passion for the art world, he held, from 2012 to 2016, the role of Operating Director of GAMeC – the Modern and Contemporary Art Gallery in Bergamo. Before that, he was Head of the Post Graduate Area of NABA (New Academy of Fine Arts, Milan), where for 10 years he also directed the Master of Arts in Communication Design.