Bachelor of Arts in

Communication, Culture and Business

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Course length

3 Academic Year

Start

October 2024

Language

English

Where

Milan

BA (Hons) in Communication, Culture and Business

The Bachelor’s Degree in Communication, Culture and Business offers an interdisciplinary approach where students engage with current cultural and communication issues, conduct research, and explore theoretical models. They work on practical projects, such as consultancy, campaigns, and exhibitions.

visual communication

graphic design and user experience

art design and visual merchandising

user experience and graphic design

Features

The program combines intellectual and practical tools, emphasizing critical thinking. Students can customize their studies by focusing on communication, cultural science, or cultural production. State-of-the-art resources and labs enable hands-on learning. Located in a cross-disciplinary environment, the program encourages interaction with excellence in design fields. It also has strong industry connections, preparing graduates for employment.

The program indeed emphasizes collaboration with industries to provide students with practical experiences and real connections. Students have the opportunity to take part in cultural and communication consulting projects, plan campaigns, or work in an editorial team. These collaborations allow students to apply their skills in real-life scenarios and develop professional networks.

The BA (Hons) in Communication, Culture and Business is based on a learning strategy aimed at nurturing creative talent through the acquisition of professional knowledge and skills.

The main objectives are:

  • Prepare a locally and internationally aware professional, capable of tackling challenges in the fast-paced communication world.
  • Enable students to practice communication and its aspects of research, design, development, culture, innovation, and business within cultural and professional contexts.
  • Focus on creative approaches for the development of contemporary and effective marketing and communication solutions proposals.
  • Engage students in work-related experiences and industry placements.

Candidates are eligible if the award of this qualification is subsequent to a comprehensive educational path of a minimum of 12 years.

If required in the country of origin, they have passed national examination for university entry.

Students whose first language is not English will need to achieve an IELTS score of 5.5 or equivalent.

Additionally, a motivational letter, a portfolio (if available), and an admission interview are required as part of the admission process.

After successful completion of the Bachelor program, eligible students can earn a Bachelor’s.

The program provides 360 UK credits, which correspond to 180 ECTS. The Bachelor Courses are accredited by Teesside University, SPD’s Educational Partner.

The Professional Practice module, scheduled in the first semester of the third year, extends for 12 weeks and provides you with a valuable opportunity to engage in real-world challenges within the professional or academic context.

During this semester, you can select from three distinct options:

  • Internship: a professional experience in a real workplace environment;
  • Project work: an in-depth exploration of a particularly significant study topic through a research project within the school, in collaboration with a company;
  • Study abroad: an experience of personal and cultural growth through a period of study overseas.

The Major Project signifies a dual role:

  • It serves as the culmination of your academic endeavors, synthesizing the knowledge and skills acquired throughout your BA programme.
  • It marks the inaugural step into their professional career in the design industry. This project isn’t merely a concluding chapter; it’s the opening of a new chapter of their life.

The Major Project consists of an individual design research project that allows the students to delve into a chosen theme within a research framework or a project brief proposed by the Course Leader.

Throughout this project, the students will have the opportunity to develop your own design research under the guidance of the Course Leader and with support from Module Leaders. If the Major Project involves collaboration with companies, the students will have the opportunity to work in a “close-to-reality” environment and gain more practical experience.

After completing the BA (Hons) in Communication, Culture and Business at SPD, you will be well-prepared to begin a career in various fields within the communication design sector or to undertake further study.

Career opportunities may include:

  • Communication and marketing departments of companies
  • Communication agencies
  • Design studios
  • Consulting firms, in teams focusing on marketing, communication, and design
  • Publishing companies and editorial teams
  • Cultural institutions

With a degree in Law (after classical studies), Alessandro Montel went on to study economics in the UK. In the last 25 years, he has worked as both a university teacher (teaching both in fine arts academies and the leading Italian business schools) and a business consultant, for medium and large companies, in Italy and abroad.

Motivated by a personal passion for the art world, he held, from 2012 to 2016, the role of Operating Director of GAMeC – the Modern and Contemporary Art Gallery in Bergamo. Before that, he was Head of the Post Graduate Area of NABA (New Academy of Fine Arts, Milan), where for 10 years he also directed the Master of Arts in Communication Design.

Study Plan

YEAR SUBJECTS CREDITS
First Year
The students will begin by exploring key theories and concepts related to visual culture, and will learn the fundamental principles of photographic composition. By the end of the module, the students will undertake a photographic project based on a theme set by our module leader.
40
Understand the techniques used to gather valuable data about consumer behaviour, market trends, and the competitive landscape.
20
Basics of Economics, Marketing and Advertising to develop and execute a communication campaign.
40
Develop and refine writing abilities, pieces, showcasing their growth as a creative nonfiction writer.
20
Second Year
In this module, you will acquire the essential knowledge and skills to excel in the field of communication design: brand design, drawing, typography, editorial design, and digital design.
40
By examining real-life scenarios and engaging with case studies, gain insights into the complex ethical challenges.
20
The module equips the students with the knowledge and skills needed to develop effective strategies in Digital Marketing, alongside with User experience (UX) Design where the students will learn how to create user experiences that captivate and convert audiences.
Additionally, the module encompasses media practices, including audience analysis, media planning, and media buying.
40
Develop skills in crafting strategic and creative communication plans. The students will explore the creative development process, discovering how to conceptualize and create content suitable for various channels and platforms, and how to assess the impact of their strategies.
20
Third Year
Learn strategies for creating effective portfolio presentations.
20
This module provides an opportunity for the student to experience either a vocational internship with external institutions and companies, or an internal research internship, or a study abroad period.
40
Develop your own design research under the guidance of the Course Leader.
60

*The study plans, including laboratory activities, may be subject to updates.