Design Talks

Program 2019

Program 2019

The 2019 edition of the DesignTalks, the public lecture series promoted every year by SPD, brings together voices from different professional fields and covers a wide range of contemporary subjects. The programme features stories, ideas and insights from Martí Guixé, Parcodiyellowstone, Katja Gruijters, Mauro Porcini, Matteo Moretti, Joost Grootens, Astrid Stavro, Marije Vogelzang. The complete programme offers a showcase of the latest topics and research trends from different disciplines offering an up to date perspective on the creation and evolution of the professional scene.

The meetings scheduled for Design Talks 2019

Thursday, March 7

h.18.30

DESIGNER THREESIXTY | MARTÍ GUIXÉ

Moderator: Antonello Fusetti

The Design Talks 2019 series starts with a lecture by Marti Guixe. Guixè’s career has spanned across different yet interconnected phases.

After completing a straigh-forward industrial design curriculum, he decided to call himself an ex-designer to state his distance from the consumist drift of the conventional flower pots and ashtrays designers. Exploring the relations between food and design, with a rich body of works he gave a practical demonstration of what “food design” can be like. In the current stage, he’s rather inclined to define himself a generalist designer as he’s applied his ideology to different commissions, from public sculptures and interiors for some of the world’s leading retail companies (not to forget his long-standing relations with the food world). With his visionary twist, he will explain how he can create cultural value through design, granting the companies he partners with a great visibility in a global context.

http://www.guixe.com/

Tuesday, March 12

h.18:30

HOW TO BE A GRAPHIC DESIGNER WITHOUT *** | PARCODIYELLOWSTONE

Moderator: Silvia Sfligiotti

Parcodiyellowstone is a content-first design studio based in Milan, specialised in brand systems with a strong focus on the online presence. Creativity and strategic approach give shape to the contents, which always remain at the center of visual design. Traditional media and new technologies are combined to create contemporary solutions of international scope. Their recent projects include the brand new website for Zero Magazine, Systematica new website, and the brand identity for Fondazione Cariplo project Lacittàintorno.

Parcodiyellowstone believes imagination is the best tool for shaping the future.

https://parcodiyellowstone.it/en

Thursday, March 14

h.18.30

20 YEARS OF FOOD DESIGN | KATJA GRUIJTERS

Moderator: Antonello Fusetti

Katja Gruijters, a graduate of the Design Academy Eindhoven, started to bring together food and design since her days at University. Today with her firms she focuses on implementing food experiments, concepts and products for Iglo Mora, Heinz, Seafood Partners, Sara Lee DE, Riedel Drinks, De Bijenkorf, Sorbo, Unipro, Servex and many others. Her studio also coaches students interested in the convergence between design methodologies and the F&B sector both in the Netherlands and other parts of the world.

http://www.katjagruijters.nl/

Wednesday, March 20

h.18:30

GASTROPHYSICS: THE NEW SCIENCE OF EATING | CHARLES SPENCE

Moderator: Antonello Fusetti

Gastrophysics is the science that studies the relationship between food and our senses. Charles Spence, author of the famous book “Gastrophysics: The New Science of Eating”, shows how the pleasure we feel in tasting a particular food is the result of experience through the five senses. In other words, the goodness of a food depends not only on its taste but also on its sound, colour, shape, scent, weight and even our mood. So if the perception of food takes place in the mind and not only in the mouth, the strategy to increase the appreciation of a food product changes whether it is a snack of a large multinational, whether it is a dish of a restaurant and whether it is a place where the food is distributed or consumed.

In this conference Professor Spence will present his latest experiments and through the analysis of concrete cases will offer the tools for a new multisensory approach to the design of food experiences.

This is a not-to-be-missed meeting for all those who want to innovate within the food and wine sector by creating new food products and new formats in the catering sector.

Charles Spence
Charles Spence is a professor of experimental psychology at Oxford University and director of the Crossmodal Research Laboratory, a world-renowned research centre for the analysis of information obtained from human beings through the various sense organs (smell, taste, sight, hearing and touch). He is a consultant to many multinationals including Unilever, Procter & Gamble, McDonalds, Starbucks and the famous restaurant The Fat Duck by Heston Blumenthal, and has published more than six hundred scientific articles in international journals and received important awards for his research on the influence of the various senses on the perception of food. He is the author of the book “Gastrophysics: The New Science of Eating” (Penguin Books Ltd, 2017), the result of twenty years of experiments with food and the five senses.

The course is aimed at entrepreneurs and managers in the food and wine sector, food technologists, food designers, chefs and journalists.
Masterclass in English with simultaneous translation into Italian.

Cost: 61 €
Tickets: https://bit.ly/2TNGtH1

More info:
Scuola Politecnica di Design
info@scuoladesign.com
tel. +39 0221597590

 

Thursday, April 11

h.17:00

DESIGN - DRIVEN INNOVATION | MAURO PORCINI

Cariplo Factory / Food Ideas
via Bergognone 34 (angolo via Tortona)
Free entrance

Conference in English with simultaneous translation into Italian

Created in 2012, the PepsiCo Design team has produced brilliant results and creative partnerships through a culture of innovation-driven design. Mauro Porcini, head of this team, will present the design process that combines design, strategy and prototyping as a key tool not only to transform ideas into relevant solutions with a strong impact, but also to make a qualitative leap in the entire corporate culture.

Mauro Porcini
Mauro Porcini joined PepsiCo in 2012 as the first Chief Design Officer in the history of the American multinational. In this position Mauro’s mission is to instill a new design culture within the company at a global level, designing innovation and design strategies for current and future product platforms and for the corporation’s vast portfolio of brands, which includes Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and SunChips, among others. His responsibility extends to all physical and virtual brand expressions, including product, packaging, advertising, events, retail activation, architecture and digital.

More info: http://bit.ly/2Yo3gc1

Scuola Politecnica di Design
info@scuoladesign.com
tel. +39 0221597590

Tuesday, May 14

h.18.30

Socio-Design: Making sense of design | MATTEO MORETTI

Moderator: Silvia Sfligiotti

The relationship between design, politics and society is far from new: just thinking about the work of Otto Neurath, Albe Steiner and Massimo Dolcini.  New forms of design activism are emerging in response to contemporary issues, such as mass disinformation, distorted perceptions, migration or global warming. Projects that are not limited to the simple communication of the phenomenon, but that in some cases are able to activate new relationships, bonds and social dynamics within the communities in which they are inserted, giving life to what Lucius Burckhardt defined – in 1980 – Socio-Design. A design methodology that breaks away from the experiences of social-design, understood as a practice that comes from social work, aimed at the inclusion of subjects usually excluded from the market, and tends to forms of social transformation, activating debates, leading reflections, increasing awareness to the point of deconstructing those invisible walls that too often separate our communities, between us and them.

Designer, researcher and teacher at the Faculty of Design and Art of the Free University of Bozen/Bolzano, where he co-founded the research platform on visual journalism and VJS, the first European conference on the subject, a two-day meeting between journalism and design with talks and workshops to explore new design practices in an interdisciplinary dialogue between journalists and designers. Speaker for TEDx and Visualized.io, juror of the World Press Photo for the interactive storytelling category, his projects have been awarded with the Data Journalism Award (2015) and the European Design Award (2016 and 2017). In 2018 he was nominated among the 100 ambassadors of Italian design in the world by the Ministry of Foreign Affairs and International Cooperation.

http://www.matteomoretti.com/

Tuesday, May 28

h.18:30

More Matter with Less Art: Complexity and contradiction in designing information | Joost Grootens

Moderator: Silvia Sfligiotti

In this age of a super-abundance of information, on the Internet, for example, there is a need of formats that can clearly present enormous quantities of information and subsequently make it manageable. The atlas is a good example of such a format. The work of Studio Joost Grootens explores the atlas format as information tool, as printed object and as urgent medium in the digital age.

Joost Grootens is a graphic designer, researcher and educator. His studio SJG designs books, maps, typefaces, spatial installations and digital information environments for publishers like Lars Müller Publishers, nai010 publishers, Park Books, Phaidon press; educational and research instituties like ETH Zürich, Future Cities Laboratory Singapore, KADK Copenhagen, TU Delft; and museums such as Boijmans Van Beuningen Museum Rotterdam, Stedelijk Museum Amsterdam and Van Abbemuseum Eindhoven.
A monograph about SJG’s work titled ‘I swear  I use no art at all’ was published by 010 Publishers in 2010. Joost Grootens leads the masters programme Information Design at Design Academy Eindhoven, and is a mapping tutor at KADK Copenhagen and Professor Information Architecture at ISIA Urbino. Since 2015 Joost Grootens is PhD candidate at Leiden University researching the blurring of the maker-user divide in current map making practices.

http://www.joostgrootens.nl/

Tuesday, June 11

h.18.30

Thinking with Type | ASTRID STAVRO

Moderator: Silvia Sfligiotti

Pentagram partner Astrid Stavro will talk about her lifelong obsession with the smell, sound and tactility of ink and paper.

Astrid Stavro is a graphic designer with an international reputation for concept driven design, distilling complex ideas into uniquely simple and emotionally engaging solutions applied with exquisite typography and craft. She joined Pentagram as a partner in 2018.

https://www.pentagram.com/about/astrid-stavro

Wednesday, June 19

h.18:30

Shaping Perspectives Through Food | Marije Vogelzang

Moderator: Antonello Fusetti

Vogelzang will present her point of view on the relation between people and food. “There is no material that comes as close to human beings as food”. It is often thought that designers who work with food only design the shape of it. Vogelzang’s aim is to look at the content and background of the food as well; the shape is just a tool to tell a story. In other words, as she says: “You put my designs inside your body”. Eating design is a uncultivated area with an endless amount of possibilities that might not be obvious at first glance. “Food goes to the stomach, but it can also activate the brain and can rouse strong memories and emotions”.

Marije Vogelzang graduated from the Design Academy in Eindhoven in 2000 and soon set her mind on creating a new direction in the field of design. After having developed and then sold two experimental restaurants called ‘PROEF’ in Rotterdam and Amsterdam, she broadened her experiments and developed her vision to design around and beyond the verb “eating”. Vogelzang works on restaurant concepts as well as long-term medical projects for hospitals. After almost 20 years of experience with food projects, she has developed a new key to communicate the potential of connection between food and design. She initiates social projects such as workshops to educate and inspire; she also established an extensive collaboration with food industries. Vogelzang creates art installations and has recently curated successful exhibitions about food and design. Her work has been published and acknowledged globally.
In 2014 she became head of a new bachelor degree of the Eindhoven Design Academy, called Food Non Food. In 2017 she founded the global platform “Dutch Institute of Food and Design” with an annual design award.