Design Talks

Program 2019

Program 2019

The 2019 edition of the DesignTalks, the public lecture series promoted every year by SPD, brings together voices from different professional fields and covers a wide range of contemporary subjects. The programme features stories, ideas and insights from Martí Guixé, Parcodiyellowstone, Katja Gruijters, Matteo Moretti, Joost Grootens, Astrid Stavro. The complete programme offers a showcase of the latest topics and research trends from different disciplines offering an up to date perspective on the creation and evolution of the professional scene.

The meetings scheduled for Design Talks 2019

Thursday, March 7

h.18.30

DESIGNER THREESIXTY | MARTÍ GUIXÉ

Moderator: Antonello Fusetti

The Design Talks 2019 series starts with a lecture by Marti Guixe. Guixè’s career has spanned across different yet interconnected phases.

After completing a straigh-forward industrial design curriculum, he decided to call himself an ex-designer to state his distance from the consumist drift of the conventional flower pots and ashtrays designers. Exploring the relations between food and design, with a rich body of works he gave a practical demonstration of what “food design” can be like. In the current stage, he’s rather inclined to define himself a generalist designer as he’s applied his ideology to different commissions, from public sculptures and interiors for some of the world’s leading retail companies (not to forget his long-standing relations with the food world). With his visionary twist, he will explain how he can create cultural value through design, granting the companies he partners with a great visibility in a global context.

http://www.guixe.com/

Tuesday, March 12

h.18:30

HOW TO BE A GRAPHIC DESIGNER WITHOUT *** | PARCODIYELLOWSTONE

Moderator: Silvia Sfligiotti

Parcodiyellowstone is a content-first design studio based in Milan, specialised in brand systems with a strong focus on the online presence. Creativity and strategic approach give shape to the contents, which always remain at the center of visual design. Traditional media and new technologies are combined to create contemporary solutions of international scope. Their recent projects include the brand new website for Zero Magazine, Systematica new website, and the brand identity for Fondazione Cariplo project Lacittàintorno.

Parcodiyellowstone believes imagination is the best tool for shaping the future.

https://parcodiyellowstone.it/en

Thursday, March 14

h.18.30

20 YEARS OF FOOD DESIGN | KATJA GRUIJTERS

Moderator: Antonello Fusetti

Katja Gruijters, a graduate of the Design Academy Eindhoven, started to bring together food and design since her days at University. Today with her firms she focuses on implementing food experiments, concepts and products for Iglo Mora, Heinz, Seafood Partners, Sara Lee DE, Riedel Drinks, De Bijenkorf, Sorbo, Unipro, Servex and many others. Her studio also coaches students interested in the convergence between design methodologies and the F&B sector both in the Netherlands and other parts of the world.

http://www.katjagruijters.nl/

Wednesday, March 20

h.18:30

GASTROPHYSICS: THE NEW SCIENCE OF EATING | CHARLES SPENCE

Moderator: Antonello Fusetti

Gastrophysics is the science that studies the relationship between food and our senses. Charles Spence, author of the famous book “Gastrophysics: The New Science of Eating”, shows how the pleasure we feel in tasting a particular food is the result of experience through the five senses. In other words, the goodness of a food depends not only on its taste but also on its sound, colour, shape, scent, weight and even our mood. So if the perception of food takes place in the mind and not only in the mouth, the strategy to increase the appreciation of a food product changes whether it is a snack of a large multinational, whether it is a dish of a restaurant and whether it is a place where the food is distributed or consumed.

In this conference Professor Spence will present his latest experiments and through the analysis of concrete cases will offer the tools for a new multisensory approach to the design of food experiences.

This is a not-to-be-missed meeting for all those who want to innovate within the food and wine sector by creating new food products and new formats in the catering sector.

Charles Spence
Charles Spence is a professor of experimental psychology at Oxford University and director of the Crossmodal Research Laboratory, a world-renowned research centre for the analysis of information obtained from human beings through the various sense organs (smell, taste, sight, hearing and touch). He is a consultant to many multinationals including Unilever, Procter & Gamble, McDonalds, Starbucks and the famous restaurant The Fat Duck by Heston Blumenthal, and has published more than six hundred scientific articles in international journals and received important awards for his research on the influence of the various senses on the perception of food. He is the author of the book “Gastrophysics: The New Science of Eating” (Penguin Books Ltd, 2017), the result of twenty years of experiments with food and the five senses.

The course is aimed at entrepreneurs and managers in the food and wine sector, food technologists, food designers, chefs and journalists.
Masterclass in English with simultaneous translation into Italian.

Cost: 61 €
Tickets: https://bit.ly/2TNGtH1

More info:
Scuola Politecnica di Design
info@scuoladesign.com
tel. +39 0221597590

 

Tuesday, May 14

h.18.30

MATTEO MORETTI

Moderator: Silvia Sfligiotti

Visual journalism, data storytelling, and many other magic tricks

http://www.matteomoretti.com/

Tuesday, May 28

h.18:30

Joost Grootens

Moderator: Silvia Sfligiotti

Joost Grootens (NL) studied architectural design at Gerrit Rietveld Academy Amsterdam. He established Studio Joost Grootens (SJG) in 1995.
In 2010 Joost Grootens was appointed head of the Master Information Design at Design Academy Eindhoven. Since 2015 Joost Grootens is PhD candidate Artistic Research at the PhDArts programme of Leiden University and Royal Academy of the Arts, The Hague.

http://www.joostgrootens.nl/

Tuesday, June 11

h.18.30

ASTRID STAVRO, PENTAGRAM

Astrid Stavro is a graphic designer with an international reputation for concept driven design, distilling complex ideas into uniquely simple and emotionally engaging solutions applied with exquisite typography and craft. She joined Pentagram as a partner in 2018.

https://www.pentagram.com/about/astrid-stavro