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The students from the Master’s program in Industrial Design Daniel Franchini Lima (Brasil), Victor Hyll (Sweden) and Marisa Rotolo (Italy) are the fresh winners of the Velasca Progetto Design contest promoted by UnipolSai among all the design schools and Universities in Milano to bring attention to the Torre Velasca, one of the architectural landmarks of the city now turned into a prestigious cultural venue.
The design submitted by SPD students, the family of lighting fixtures Bruta, has been awarded with the first prize of 10.000 euro for its both creative and functional values, for the overall research and for the experimentation with materials and technologies.
Their project was able to win the favour of the jury formed by top-notch names such as the renowned architect and designer Piero Lissoni, the design writer and critic Fulvio Irace, Gilda Bojardi, director of Interni magazine, Luciano Galimberti, president of ADI, the Association of Industrial Design and Antonella Ranaldi Superintendent for Fine Arts and Landscape of the Lombardy region.
During the awarding ceremony the prototypes of the shortlisted projects from SPD, Ied Istituto Europeo di Design, Naba/Domus and Politecnico di Milano have been exhibited to the public at the auditorium of the Torre Velasca. Also on display were other selected projects: the Veil lamp by Sakshi Aggarwal and Tutku Bayat and the Damla lamp by Fadzli Jamil, Asli Erkun and Ti-Chien Kao. All SPD’s projects were supervised by the designer Valerio Sommella, Professor of the Industrial Design 1 Laboratory.
The winning project, SPD’s Bruta lamp is a small architecture with a strong personality, inspired by a basic structural component, the beam. The extruded body hosts the LED sources whereas the front and back rails contain the diffusers. A concrete block at the lower end adds stability to the whole composition and underlines its stark silhouette. The design places great emphasis on the structural qualities, without hiding anything from the view. Still the final result strikes a balance between functionality and aesthetics that allows this object to fit naturally in every interior and to lit the space with a both direct and diffuse ambient light that proves to be warm and gentle.