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SPD DESIGNTALKS 2018. COLLABORATIONS, PROCESS AND RESULTS – A LECTURE BY CLARA VON ZWEIGBERGK

SPD DESIGNTALKS 2018. COLLABORATIONS, PROCESS AND RESULTS – A LECTURE BY CLARA VON ZWEIGBERGK

The next lecture in the Design Talks 2018 series is with Clara von Zweigbergk, Swedish designer and art director best known for her rich collaboration with HAY on their visual identity.

HAY is the renowned Danish design brand which boasts prestigious collaborations with international designers and has been awarded several awards, such as the Wallpaper Design Award, the Red Dot or the Danish Design Prize.

 

Clara will talk about collaborations and experiences working with brands, showing the process and results of a selection of projects.

Clara von Zweigbergk, born in Stockholm, graduated from Beckmans School of Design, Stockholm, (1994) and continued studies at Art Center College of Design, Pasadena, USA. (1995)

After five years as a founder and partner in Rivieran, a Stockholm based multidisciplinary design studio, followed by four years as a senior graphic designer at Lissoni Associati, Milano, she opened her studio in Stockholm, pursuing a great interest in paper, colour, typography and form. The projects range from visual identities, photo art direction and a growing series of products. Since 2010 von Zweigbergk has a close collaboration with HAY, where she has been forming the visual identity. It includes catalogue design, photo art direction, packaging, logotypes, shop and exhibition graphics as well as the corporate identity system.

She has designed products for HAY, Nike, Louis Poulsen, Areaware, Artecnica, Ikea, TID Watches, ArkDes, Moustache and more.

 

The event is open to the public and will take place at SPD premises, via Carlo Bo 7, Milan. Conference in English.

 

DesignTalks is the international lecture program promoted by Scuola Politecnica di Design SPD to explore the most interesting research trends in design, architecture, graphics and multimedia.

Collaborations, Process and results
Lecture by: Clara von Zwiegberk
http://www.claravonzweigbergk.se
Moderator: Silvia Sfligiotti

Tuesday 8 May 2018, h 19.00
Scuola Politecnica di Design SPD
via Carlo Bo 7, 20143 Milano

 

The next DesignTalks events:

29 May 2018 from 19
Robert Wallace
http://parallelteeth.com/

14 June 2018 from 19
Hansje van Halem
http://hansje.net/

 

For information:

Scuola Politecnica di Design SPD
via Carlo Bo 7 (MM2 Romolo)
20143 Milano
https://www.scuoladesign.com/