The next lecture in the Design Talks 2018 series is with Clara von Zweigbergk, Swedish designer and art director best…
The theme of the Master’s in Interior Design is the integration of types of architecture, interior design and product design. The SPD students, led by Patricia Viel (Antonio Citterio and Partners), have created internal architecture that ranges from places for socialising to entertainment centres to private homes. A shared element in much of the work is the attention to environments which are part of the world of art and design: central to exquisite exhibition sets, private homes which contain studios and art galleries or even, shows and museum spaces.
Indeed, of the contemporary city’s public buildings it is the museum which arouses great interest for the trend towards innovation that it invests in its function. Among the students’ projects there is a set for the Sawaya e Moroni show at Steven Holl’s Kiasma Museum in Helsinki. The strength of the idea lies in the lighting effects which emphasise the design exhibits, underlining their geometry.
There was also a presence at the Guggenheim Museum in Bilbao for an exhibition of 20 contemporary architects. Taking their inspiration from thespontaneous architecture of the ‘favelas’, the students offer a huge container made of recycled material as a metaphor for modern architecture that seeks beauty in casual, everyday events.
An exhibit design project in the context of a trade show, on the other hand, offers a new display philosophy for B&B through its emhasis on dramatising the product by using a museum style. In the public area the historic pieces of furniture are exhibited in the shop window, on their own like works of art, while the reserved areas display complete micro-environments – scenarios that simulate a genuine living space – within vast, transparent boxes.
A similar operation was carried out on a smaller scale in an artist’s loftwhere the home, the studio and an art gallery were fitted in. A system of distinct but connected pathways enables the two worlds to live together harmoniously: the intimate, family sphere and the public one, of clients and visitors.
Project leader: Prof. Patricia Viel