Food Design and Innovation

University Master’s course – 11th Edition

Length of the course 12 months

Start 9th November 2022

  • Special food design created by students
  • Special food design created by students
  • Special food design created by students
  • Special food design created by students

The Master degree in Food Design aims at enabling students to become professionals of the food industry and of all the related sectors and to combine marketing and communication skills with sensitivity and with the ability to manage design project methods.


Starting November 2022

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The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It  is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets with the design approach and methodologies. This creates a food designer who is able to manage the design:
– of processes, methods and spaces where products are processed, distributed and consumed;
– of food in terms of its aesthetics, communication and representation;
– of equipment and tools used to prepare and consume food;
– of all the communication activities implemented for the promotion of food products.
The academic activities encompass lessons, design workshops and seminars with the leaders of the food and agriculture industry and of the design field: entrepreneurs, managers, journalists, food critics, designers, architects, publishers and chefs. The structure of the course also comprises visits to food companies, concept stores, restaurants as well as important gastronomic fairs and events. After the end of the course, students will have an internship experience in a company, agency or firm working in the field. The Master is held in collaboration with important companies and firms of the food industry.





The Master’s is open to Italian and foreign graduates coming from various scientific disciplines, social sciences and liberal arts. The program has a limited number of places available. Applicants will be admitted upon selection based on the student’s CV, portfolio and on an interview. Applications must be sent to the SPD Academic Office. More information on the process here.


The master’s starts the 9th of November 2022 and ends in November 2023. It includes 580 hours of lessons and a three-month internship. Attendance is compulsory. The total workload of the course corresponds to 1500 hours/student encompassing lessons, class exercises, internship and individual study.


At the end of lessons, students commence their three-month internship at companies or professional firms in the field.


The Master’s course is held in English.


After passing the final exam, students will obtain a taught Master’s Degree from IULM and SPD. The Master corresponds to 60 ECTS credits. The Master is managed and organized by: Libera Università di Lingue e Comunicazione IULM and Scuola Politecnica di Design SPD jointly.





    – The food and agriculture system
    – The food and agriculture industry
    – The distribution system in the food sector
    – Eating outside: structure and leaders of the restaurant industry
    – The food and agriculture areas and the territorial networks (consortium, associations, Slow Food organizations)
    – Sustainability and the concept of “food sovereignty”
    – The relationship between food, culture and territory in planning reception


    – Principles of human nutrition
    – Food structure and composition
    – Sensorial analysis of food
    – Food technologies and biotechnologies
    – Food properties and definition of nutritional quality of foods and food-derived products
    – Conception/Design of innovative products and/or with nutritional value
    – The influence of foods on wellbeing and on diseases prevention


    – History of wine and food
    – The culture of food around the world
    – Italian wine and food and the Mediterranean diet
    – Food traditions
    – Nouvelle cuisine, creative, fusion, molecular gastronomy and vegetarian cuisine


    – Semiotics and symbols of food
    – Consumers behaviours with food
    – Principles of wine and food aesthetics
    – Wine and food communication and marketing of food and agriculture products
    – Promotion techniques in the food sector
    – New marketing strategies in the food sector: the role of “viral” marketing
    – Food blogger and social media communication
    – Wine and food events organization
    – Neuromarketing applied to the food sector
    – Web communication techniques
    – Newsprint wine and food communication
    – Art and food


    – Building the experience: general principles and models
    – Experience models in the restaurant and distribution industry
    – Retail experience: the experience “store”
    – Living kitchen: designing the food home experience
    – From the “gastronomic guide” to the increased reality: new tools for food experience


    – Food and agriculture design
    – Elements of food design
    – History of food design
    – Planning the wine and food experience
    – Food and design-driven innovation


    – Food and agriculture design
    – Elements of food design
    – History of food design
    – Planning the wine and food experience
    – Food and design-driven innovation


    – Elements of packaging design
    – Designing food packaging
    – Sustainable packaging
    – Solutions for an “intelligent” packaging
    – Packaging design (project work)


    – Elements of service design
    – Customer experience and design of food services
    – Food service design (project work)