For the 50th anniversary of the design fair, Superfarm investigates the social impact of design in the future and its power to shape our behaviours. At this retro-futuristic supermarket, customers need to work in order to produce and earn their food. They need to burn calories before eating more. The concept creates a new urban ecosphere, a social and economic network developing throughout the city that changes the face of its neighbourhoods and revitalizes its dismissed areas.
Hafsteinn Juliusson (Iceland), Joana Pais (Portugal) and Rui Pereira (Portugal)