Mike Rawlinson is founder and director of City ID. The firm develops unique design, information and wayfinding solutions to fully integrate people, movement and places. The lecture focus on the most significant works of the studio demonstrating how strategic thinking, planning and design direction can be combined to make cities welcoming, distinctive and easier to navigate. City ID chooses an urbanist and information design approach, based on understanding how cities work from a planning perspective and putting the user first. Among their works, identity, information and transportation systems for the cities of Bristol, Dublin, Manchester, Newcastle.