The DesignTalks series introduces Fabio Parasecoli’s research on the representation of food in films as a social and political battleground.
For the Salone del Mobile 2006 Gebrüder Thonet Vienna S.p.A. and theScuola Politecnica di Design present THONET TOMORROW. A proving ground for twenty-five young international designers to measure their talents against a timeless icon of world design: the Thonet chair.
THONET TOMORROW offers students from the Milanese school an opportunity to design for a company which has produced masterpieces of design in more than 200 years such as the revolutionary and universally accessible “No. 14” chair. An important challenge posed by a company that is looking towards the future, asserting its experimental spirit by cultivating relationships with emerging talents.
This new ‘greenhouse’ of Gebrüder Thonet Vienna S.p.A., now part of thePoltrona Frau Group, consists of new students from the 2005-5006 Master SPD programme, 23 to 37 years old, from eleven different countries, including Argentina, Germany, Indonesia, Great Britain, and of course Italy. The best design will have the opportunity of winning a contract with Gebrüder Thonet Vienna S.p.A. and the chance to see their chair in a catalogue that includes top names from Otto Wagner to Ross Lovegrove.
THONET TOMORROW began in October 2005, with a brainstorming session led by Denis Santachiara. The design lab of the Master’s in Industrial Design, which will run until June 2006, is coordinated by Riccardo Blumer in collaboration with Giovanni del Vecchio, CEO of Gebrüder Thonet Vienna S.p.A. and Giulio Cappellini. During the Salone del Mobile 2006, 5 selected projects developed by the students during the course of the design lab will be presented for the first time at the Scuola Politecnica di Design. An experimental work in progress, structured yet open which, in Riccardo Blumer’s approach, is an investigation of a “difficult” material – wood – and its possible design applications. The principle of modularity, which guides the most important Gebrüder Thonet Vienna S.p.A. projects, underlies a good number of the entries, while at the same time there is no shortage of daring and ironic interpretations of the classic Thonet: from a sexed-up version that fits like a skirt, to a crossing band that creates the seat with just one element. Five ideas that will have to fulfil the hard task of covering the gap between concept and production. The presentation at April’s Salone del Mobile marks the definition of the final designs of the THONET TOMORROW project, which will be presented to the company in June and then developed for inclusion in the Thonet catalogue of winning product.
Thonet Tomorrow. Work in progress
5-9 April from 10am to 7pm.
Thursday 6 April, from 7pm to 11pm
Scuola Politecnica di Design SPD,
Via Ventura 15, Milano
Gebrüder Thonet Vienna S,p.A.
via Pietro Cossa 2
Tel. +39 02 77807701
Fax.+39 02 77807744
Alam per comunicare
Tel. +39 02 3491206