Car design tools

One Year Course

Length of the course 10 months

Start October 2017

The One Year Course in Car Design Tools is designed to transfer a complete understanding of automotive strategy, planning and the relevant design techniques.
The programme is devised as a first approach to the most fascinating and competitive careers in the world of design. It is intended as a primer to the Master in Transportation and Car Design.

Characteristics and aims

The programme provides a tightly interlaced mix of strategic thinking, design methodology with a spur toward product and system innovation, marketing and communication insights, car design hard skills. Teaching is arranged into a balanced combination of theoretical teaching and project-based training.
The OneYear course is aimed at candidates with an academic background non relevant to the main area of study wishing to acquire the essential set of skills to approach the design process. Lessons are directly relevant to the requirements and the skills needed for the Master’s year, which is a continuation of this course and focuses on more specialized aspects.


The OneYear Course lasts for one academic year  from October to July. Attendance is compulsory and full-time commitment is required including the participation to lessons, class exercises, visits and the individual study.

Professional openings


Allows admission to:
Master’s course in Transportation and Car Design

Programmes and teaching staff to be updated


  • Scuola Politecnica di Design SPD - Volkswagen


  • 3D Representation Techniques

    Digital design is a vital skill for all future professionals working in either design, engineering or computer aided styling. Besides the main modelling tools, today the market can offer a variety of applications enabling the students to produce attractive visuals from 3D models while remaining accessible even to those who are newer to these kinds of tools.

  • Introduction To Modelling

    3D modelling involves transferring 2D ortho drawings into physical objects. This activity enables students to visualise three-dimensional designs during the development process. The programme explores the use of physical modelling techniques following both geometric and sculptural approaches, as a tool for studying the form of vehicles and their surface treatment through a series of creative exercises.

  • Materials For Automotive

    The course will present a complete overview of both the aesthetic and the functional use of materials in the automotive field. The impact of the new technological advancements and new generation materials on the design process will be examined. In the quest of a more sustainable mobility paradigm, particular attention will go to the variety of solutions available and their different implications.

  • Package Aero Architecture

    The programme of the course takes students through the essentials of package engineering and the principles of ergonomics, aerodynamics and vehicle architecture in the perspective of an optimization of the operating efficiency. Occupants’ position, mechanical layout and human behaviour in relation with the new frontiers of information technology and car computing, will be deeply investigated according to a specific design orientation.

  • Vehicle Branding

    Students learn how to focus on the various possibilities for differentiating automotive products and thus achieve a competitive advantage making each manufacturer easily recognizable and memorable. As gaps in performance and overall quality are getting more and more irrelevant among the leading manufacturers, when it comes to present a vehicle to a reviewer or even market it to potential customers, the battle revolves around styling and the emotional benefits or other intangible assets. The programme thus integrates branding techniques into the design process teaching students how to preserve the brand heritage and leverage its DNA in the perspective of a continuous evolution.

  • Automotive Industry And Design Culture

    This course explores the history and the main facts of the motor-car industry relating this to its developments in the assembly/manufacturing processes, to the evolution of a variety of cultural references and to the changes in life-styles.The goal here is enabling students to gain a conscious understanding of modern car design and of the future possibilities offered in this field with a particular focus on sustainable issues.

  • Design Workshops

    In parallel with the gradual acquisition of the main operational skills which are specific to the automotive field, the programme offers a progressive immersion in car design practice. Some challenging themes are dealt with through a guided series of creative exercises facing different aspects of the design process. This is the decisive and conclusive stage in the process of personal empowerment of the participant, putting to the test all the abilities acquired over the year.