Industrial Design.

One year Master course
Starting date: October 2014
Academic training + internship;


Colour Sketching

A correct visualization of the concept, carried out by hand well before becoming a three-dimensional file, is a daily operation in the work of any designer. This allows us to give shape to initial insights and quickly verify issues related to the form, function and feasibility of the design itself before entering the CAD 3D phase. The course therefore provides students with the ability to produce rough visuals along with renderings, achieving a higher quality which is even today regarded as  professional asset for the designer. Course contens as follows:
- research sketch: lines, proportions, orthogonal and perspective views; finding the structural geometry inside complex shapes; basic effects related to materials, lights and shadows; shading in rough sketches.
- presentation sketch: shading volumes with marker, chalk and mixed techniques; shading; research into  materic effects (wood, glass, metal, plastic etc); reflections; presentation techniques
- digital rendering: graphic design and Photoshop; retouching a hand drawn sketch; creation and application of a texture; backgrounds; presentation boards from sketches to composition.
The programme requires an elevated daily commitment in terms of individual work. Weekly assignments to exercise graphic abilities will be given by the teacher.


Claudio Fassini

Today designing products means dealing with both their ideation and their feasibility addressing their entire lifecycle according to a sustainable logic. Industrial design is responsible for the most common consumer goods as well as for new and innovative artifacts. It is also what lies behind the tools and the processes involved in their production and distribution.