On Wednesday 9 July at 6PM CET, the renowned designer based in New York, SVP, and Chief Design Officer di…
With Radice, an innovative LED luminaire system that sheds new light on Milan’s iconic Velasca tower, SPD just won the Velasca Progetto Design – Idee sotto la torre prize, the competition among the most prestigious design academies in Italy: SPD, Politecnico di Milano, Naba and IED. This second edition of the contest, organised by Unipol Group, is intended to celebrate 60 years of this true architectural landmark, and to promote the creativity of young designers as the Velasca tower has been a symbol of innovation in the post-war period.
Under the guidance of SPD project leader, Huub Ubbens, the students of the Master in Industrial Design Jaime Mancero (Ecuador), Jaymin Devansh Shah (India) with Zoran Mojsilovic (Serbia) developed the winning entry Radice, a system made of LED outdoor luminaires and an in-ground lighting path that creates a pedestal of light around the building to connect its exterior with the interior and thus regain the tower’s immediate surrounding for public use.
Simplicity and elegance, ties to the tower’s design, expressed both in the form language and in the skillful use of light: with these values Radice managed to conquer all the votes of the prestigious jury, chaired by Antonio Citterio and including other names of the first rank such as Gilda Bojardi, director of Interni, Fulvio Irace, architecture historian and critic, Marinella Patetta, lighting designer, Attilio Stocchi, architect and Antonella Ranaldi, superintendent for Fine Arts and Landscape.
Huub Ubbens, designer and SPD project leader with Gerardo Mari and Carlo D’Alesio, said: “Radice is a careful and intelligent response to the challenge of the Unipol competition: to use light to enhance the Torre Velasca as an important urban presence and to restore the space that surrounds it to the citizens. The project has an elegant, classic and modern language, which reflects the stylistic signature of the great season of Milanese design after the Second World War. This is a project that seems to “already exist” around Torre Velasca, an intervention that develops from the original project in a natural and therefore almost timeless way“.
The winners will receive an important money prize of €10,000.00, offered by Unipol Group.
In addition to the Radice project, SPD has been awarded with the People’s Choice prize too, for the project Specchio, designed by the students Umar Green (UK/New Zealand), Elias Balda (Spain), and Karla Paulina Zesati Ochoa (Mexico).
Overall, a great recognition for the work of the Milanese postgraduate school that also succeded the first edition of the contest in 2017. All the entries of the Velasca Progetto Design – Idee sotto la Torre contest, both competitive and non-competitive ones, will be on display on the ground floor of the Torre Velasca (Aquarium space) until 31 May (every day from 9.00 to 19.00 – free admission).