The Master in Transportation and Car Design has come to an end after a challenging year, yet full of chances…
We are entering a world in which we need to innovate more than ever. The reason is simply that there is no alternative.
On Wednesday, 9 June at 6 p.m. CET, Mauro Porcini, designer with a recognized international reputation, SVP and Chief Design Officer di PepsiCo., will give the online talk “The age of excellence“. Following the thread of his book with the same name, Porcini will guide the audience to discover the various opportunities of this new scenario created by technology, globalization, the speed of communication that can allow any creative person to conceive successful ideas.
The event, organized by SPD in collaboration with Fortune Italia, will take place on Zoom. Mauro will engage in dialogue with Federico De Cesare Viola, journalist, and lecturer, editor of Food&Wine Italia (English language with simultaneous translation).
To get the Zoom link to participate (free admission), click here and register with your name and email.
During the talk, the Italian manager based in New York will infuse the learnings acquired in his 20 year-long experience and will trace the path that individuals and companies can follow to prosper in the future. How to think about a product in terms of utility, aesthetics, and sustainability; what mistakes to avoid to create meaningful designs and what tricks to use to build and manage a team capable of nurturing the imagination: these are some of the themes addressed during the event.
At the end of the talk, the speaker will be available for an interactive Q&A session.
The age of excellence
Mauro Porcini in dialogue with Federico De Cesare Viola
Wednesday 9 June at 6 PM CET