Strada dei Vini, a nonprofit network that promotes the enogastronomic heritage of Piacenza, has partnered with SPD Scuola Politecnica di Design to activate design as a tool for territorial transformation. This collaboration reflects a shared vision: using creativity and communication to overcome fragmentation and enhance the region’s image as a unified food and wine destination.
A Shared Commitment to Innovation and Culture
This partnership connects design education with real-world challenges, inviting students to engage directly with local communities, producers, and institutions. Through site visits, in-person reviews, and project presentations, students explored how design can build stronger narratives and more inclusive experiences around the territory.
Design as a Bridge Between Local and Global
While Strada dei Vini brings deep knowledge of the land and its traditions, SPD contributes a fresh, multidisciplinary perspective. Together, they are working toward a model where design helps small-scale producers and fragmented realities collaborate, communicate, and grow beyond local boundaries.
Shaping the Future of Place Branding
This partnership is more than an academic project — it’s a step toward redefining how territories tell their stories. By combining strategic design thinking with regional values, SPD and Strada dei Vini are paving the way for a new kind of collaboration between education and local development.