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SPD TALKS 2018 – EXPLORING THE FUTURE OF FOOD BY KATJA GRUIJTERS

SPD TALKS 2018 – EXPLORING THE FUTURE OF FOOD BY KATJA GRUIJTERS

People often asked Katja Gruijters what a designer’s job in the food industry involved. That’s why she soon decided to call herself a food designer, explaining that she was working on concepts for the F&B field at large: from eating and drinking venues to catering companies and manufacturers in the food industry. For Katja, food is part of our culture and has close links with other activities, rituals and social interactions.

As a designer, she makes use of long-term trends based on human desires and helps people to see the bigger picture: origin, food-related customs, preservation of resources and how this scenario deeply influences our lives. Every project starts with a question and food is the ‘material’ which Katja uses for communicating her ideas, trying to make a positive contribution and increase awareness of today’s social issues inextricably linked with both food and design. For example, she believes that sometime soon, sustainability will be just as important as health.

http://www.katjagruijters.nl/

Katja Gruijters, a graduate of the Design Academy Eindhoven, started to bring together food and design since her days at University. Her thesis about meat substitutes actually led to her first job in the food sector. After having worked for several companies in the food industry, she set up her own design studio in 2001. Today with her firms she focuses on implementing food experiments, concepts and products for Iglo Mora, Heinz, Seafood Partners, Sara Lee DE, Riedel Drinks, De Bijenkorf, Sorbo, Unipro, Servex and many others. As the first food designer in the Netherlands, she was asked by the Dutch trade journal Foodmagazine to work as a columnist; in recent years she has regularly exhibited her work in the Netherlands and other countries. Gruijters also teaches and gives workshops as a visiting lecturer, both at home and abroad. The studio also coaches students interested in the convergence between design methodologies and the F&B sector both in the Netherlands and other parts of the world.

The event, introduced by Antonello Fusetti, is open to the public and will take place at SPD premises, via Carlo Bo 7,

Exploring the future of food
Lecture by: Katja Gruijters
Wednesday 9 May 2018, at 18.30

Scuola Politecnica di Design
via Carlo Bo 7, 20143 Milano

Moderator: Antonello Fusetti

 

DesignTalks is the international lecture program promoted by Scuola Politecnica di Design SPD to explore the most interesting research trends in design, architecture, graphics and multimedia.

Next events:

17 May 2018, h18.30
Fabio Parasecoli
Introduced by Antonello Fusetti

29 May 2018 h19
Robert Wallace
http://parallelteeth.com/

14 June 2018 h19
Hansje van Halem
http://hansje.net/

For information:
Scuola Politecnica di Design SPD
via Carlo Bo 7 (MM2 Romolo)
20143 Milano
https://www.scuoladesign.com/