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SPD DESIGNTALKS 2018. DESIGN-DRIVEN INNOVATION, THE NEW LECTURE BY MAURO PORCINI

SPD DESIGNTALKS 2018. DESIGN-DRIVEN INNOVATION, THE NEW LECTURE BY MAURO PORCINI

Created in 2012, PepsiCo Design team has produced brilliant product innovations and creative partnerships ultimately resulting in a global promotion of the brand values and a quantum leap in the company culture. In this talk, Mauro Porcini, the mastermind behind this impressive body of work, will share insight into the design process at Pepsico which brings together design, strategy and prototyping as a key tool to transform ideas in relevant, impactful and feasible solutions. The process is key, but it is not enough: Porcini and his team’s work welcome every kind of cultural influence to cherish and protect the importance of emotion and of the “human factor”.

Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and SunChips. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, retail activation, architecture, and digital media. In the past 4 years, his design team has won more than 500 Design and Innovation awards for projects in the market and many more recognitions for PepsiCo. Lately, the company has been recognized by Fortune in their 2018 Driven By Design list, one of only two organizations – together with Starbucks – from the Food & Beverage industry.

The event, introduced by Antonello Fusetti, is open to the public and will take place at SPD premises, via Carlo Bo 7, Milan. Conference in English language.

 

Design-driven innovation
Lecture by: Mauro Porcini, Pepsi Co  

Tuesday 17 April 2018, h. 11.30
Scuola Politecnica di Design SPD
via Carlo Bo 7, 20143 Milano
Moderator: Antonello Fusetti

DesignTalks is the international lecture program promoted by Scuola Politecnica di Design SPD to explore the most interesting research trends in design, architecture, graphics and multimedia.

The next DesignTalks events:
8 May 2018 from 19
Clara von Zwiegberk
http://www.claravonzweigbergk.se

29 May 2018 from 19
Robert Wallace
http://parallelteeth.com/

14 June 2018 from 19
Hansje van Halem
http://hansje.net/


Scuola Politecnica di Design SPD
via Carlo Bo 7 (MM2 Romolo)
20143 Milano
https://www.scuoladesign.com/