The Master in Food Design and Innovation has a longstanding partnership with PepsiCo, the world’s leading food and beverage company,…
For some people food is just fuel, something to eat to survive but in many contexts the meaning of nutrition has dramatically evolved and food triggers rituals and activities with a cultural and social value. Katja Gruijters embraces this perspective as her work always centres on man and human environment. She prompts people to explore food as a part of the cultural heritage of a country or a social, religious group with their origin, behaviours and languages. Her research, developed in collaboration with chefs, scientists and filmmakers, aims at increasing the awareness of key issues connected with food. In her view, health is just a part of the equation and it is as important as other topics: biodiversity and sustainability, waste reduction, the relation between nature and technology, the identity of food and its design.
Katja Gruijters is the first food designer in the Netherlands. She graduated from the Design Academy Eindhoven in 1998. After working for several companies in the food industry, she set up the Studio Katja Gruijters in 2001. Since then, she started making experiments on food and drinks, such as the development of different ways of designing meat substitutes. Katja regularly exhibits her work all over the world and is involved in education by giving workshops and lectures both in Holland and abroad.
DesignTalks is the international lecture programme promoted by Scuola Politecnica di Design SPD to explore the most interesting research trends in design, architecture, graphic and multimedia.
Explore the future of Food
Tuesday 30 May at 19.00
Scuola Politecnica di Design SPD
via Carlo Bo 7, 20143 Milano