Sergio Menichelli from Studio FM opens the new DesignTalks series. From 23 March.

Sergio Menichelli from Studio FM opens the new DesignTalks series. From 23 March.

Sergio Menichelli from Studio FM opens the new DesignTalks series. From 23 March.

For the fifth edition of DesignTalks, Scuola Politecnica di Design SPD proposes a new series of encounters with well-known international designers who have been asked to recount their professional experience combined with their personal path of research. Introduced by Silvia Sfligiotti and Ali Filippini, who curated the programme respectively for the graphic and design sections, the conferences will be held at the school, located in the lively artistic and creative district of Via Ventura 15 in Milan.

Following past editions with prestigious guests of the calibre of Massimo Vignelli, Tomato, Ross Lovegrove, Fernando and Humberto Campana, Martì Guixé, Erik Kessel of Kessels Kramer, Ji Lee, Patricia Urquiola and Chris Bangle, the SPD wants to lend continuity to its dual role as a cultural player on the Milanese scene and as a platform for international design, bringing together successful creative figures, leading companies and promising international design students.

DesignTalks 2011 will commence on 23 March and continue through the end of July 2011. Here is the calendar of the first encounters.

Wednesday, 23 March, 6.30 p.m.
Sergio Menichelli \ Studio FM Milano
Since 1996 Studio FM Milano (Barbara Forni, Sergio Menichelli, Cristiano Bottino) has worked in the field of graphic design, with particular emphasis on corporate identity, editorial graphics, exhibition layouts and web design. It has received numerous recognitions, including four prizes at the European Design Awards 2010 in Rotterdam.

Wednesday, 4 May, 6.30 p.m.
Nicolas Bourquin \ Onlab
The founder and creative director of OnLab, a Swiss graphic design studio based in Berlin that works chiefly on editorial design and visual identity projects. The studio’s most significant works include the redesign of Domus magazine and the project for Germany’s participation in the 2008 Venice Biennale.

Wednesday, 11 May, 6.30 p.m.
Luca Nichetto \ Nichetto&Partners

Nichetto&Partners deals with product design and design consultancy. The studio works for international companies such as Casamania, Established & Sons, Foscarini, Fratelli Guzzini, Moroso, Skitsch, Venini. Nichetto was awarded the Gran Design Award 2008, the Chicago Atheneum Good Design Award 2008, the IF Product Design Award 2008 and the EDIDA (Elle Decoration International Design Awards) 2009 as Designer of the Year in the Young Talent section.

Giovedì 19 maggio, ore 18.30

Odoardo Fioravanti \ Odoardo Fioravanti design studio

Since 1998 Odoardo Fioravanti has worked as an industrial designer, also experimenting graphic and exhibition design with a firm will to melt different design areas into a continuous matter. His projects received prestigious design awards. With his firm Fioravanti developed projects for important companies such as Abet Laminati, Ballarini, Casamania, COOP, Desalto, Flou, Foscarini, Incotex, Normann Copenhagen, Olivetti, Osama, Pedrali, Telecom Italia, Vibram, Victorinox Swiss Army.

Monday, 23 May, 6.30 p.m.
Oliver Reichenstein \ Information Architects
Owner and manager of Information Architects Inc., a structure established in 2005 and now acknowledged as one of the most important design agencies in the world.
Information Architects conducts digital publishing projects, seeking clarity, accessibility and effectiveness. They are the authors of the famous Web Trend Map.

Wednesday, 8 June, 6.30 p.m.
Sam Baron
The activity of Sam Baron, independent designer and consultant, ranges from product design to interior design, and from art direction to curating exhibitions. Baron is the artistic director of the design sector of Fabrica. He has worked for customers such as Louis Vuitton, Sephora, Musée des Arts Decoratifs de Paris, Renault, De Beers worldwide, Benetton, Ligne Roset and Bosa Italy.

Wednesday, 15 June, 6.30 p.m.
Lizá Ramalho \ R2
Lizá Ramalho and Artur Rebelo founded the R2 studio in 1995 in Porto (Portugal). They work for numerous cultural organisations, contemporary artists and architects, handling identity, exhibition design and graphic installations. The studio has received many awards, including the 2010 Red Dot Award in the category of communication design.