One week to dive into the free-hand sketching techniques and take home tips and tricks from the automotive designer and…
On Wednesday 5 November SPD and IULM University will present the first edition of the academic Master’s degree in Food Design (60 ECTS) starting in March 2015: the course aims at preparing professionals to combine marketing and communication skills with design sensitivity and methodology. The presentation taking place at the school’s new premises from 10 am is organized in collaboration with PepsiCo, sponsor of the Master’s.
An exceptional line-up of speakers from the food industry will join the round-table discussion. Top names from the manufacturing industry to journalism, from the world of design to the cooking scene include:
Mauro Porcini, Chief Design Officer at PepsiCo;
Davide Oldani, chef of the Michelin-starred restaurant D’O and creator of the POP cuisine philosophy;
Marti Guixé, designer and pioneer of food designer, the first one to apply the principles of ergonomics and functionality to edible designed products;
Stefano Giovannoni, designer, architect and innovator, author of a number of best-selling design;
Davide Paolini, journalist and Radio24 anchor also known as the Gastronauta, that is making widely popular the material heritage related to food culture.
Antonello Fusetti, SPD Director and Giovanni Puglisi, Rector IULM University of Languages and Communication will also intervene in the discussion.
After the roundtable talk, the program of the event offers a conference by Mauro Porcini, Chief Design Officer at PepsiCo. The lecture entitled Design as a new asset to drive meaningful innovation in food and beverage is the chance to learn inspiring insights from the very voice of Porcini, the manager recognized by Fortune as a 40 Under 40 business leader and by Fast Company as one of the 50 Most Influential Designers in America.
Porcini is responsible for infusing design thinking into the company’s organization and culture by globally managing design with a creative, innovative, and consumer-centered approach for all the PepsiCo’s brands. The lecture will be given in English language with simultaneous translation in Italian.
For information and requests of admission to the programme that will start in March 2015 go to the page of the Master’s in Food Design here.