Italian design, new flavours. At SPD the exhibition of new generation of Italian designers: Paolo Ulian, Aroundesign, JoeVelluto, Lorenzo Damiani.

Beach sandals and cocktail plates, intelligent doormats and armchairs to be hung on walls. And eight absolutely new offerings from four of the most important entities in the new Italian design: Paolo Ulian, Aroundesign, JoeVelluto and Lorenzo Damiani. This is SaleFino. Designs: the exhibition promoted by Scuola Politecnica di Design in association withAbitare Segesta during Milan design week from 13 to 18 April 2005.

Arranged at the school’s new headquarters in the up-and-coming area of via Ventura, SaleFino. Designs is a special shop window to discover contemporary Italian design. On show are unusual objects between product and communication, works of unusual flavour, fresh, often ironic and never banal. Expressions of a new generation of designers who, each with their own particular personality, share languages, senses of humour, and a certain taste for invention and plays on words that comes from a sharpened, spontaneous and amused look at our daily lives.

Paolo Ulian: “The designer’s role is not to continually churn out designs for new chairs or tables just to arbitrarily feed an ever more famished market with useless novelties. I think that the designer’s role is to pursue with a missionary’s dedication the utopia of poetic quality for everyone”.

Aroundesign (Iacchetti+Ragni): “We like to think that design is a form of solid poetry… There aren’t the right words to describe what makes an object an object of good design. Perhaps there’s only a little sparkle hidden between the folds of the material”.

JoeVelluto: Design. More or less every day I discover a new definition. Something different. Something I’d never considered before… And when the answer ‘design’ follows the question “What does JoeVelluto do” I glimpse in the out-of-place hint of approval a new meaning to give the strange word. And I know another day has started”.

Lorenzo Damiani: “To conceive, reflect, experiment, and carry out are identified as almost indistinct moments in a singular design process in my work. ‘Essentiality’ is a key word like wanting the greatest efficiency, above all at a conceptual and functional level and then at the aesthetic one.”

The exhibition SaleFino. Designs is open daily from 13 to 18 April from 11 a.m. to 8 p.m.Salefino. Designs From 13 to 18 April, 11 a.m. – 8 p.m.

Scuola Politecnica di Design SPD
via Ventura 15, Milano
t +39 02 21597590 f +39 02 21597613

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