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A large audience attended the press event for the launch of the Master’s in Food Design held yesterday, Wednesday 5 November at SPD premises. The course promoted by SPD and IULM University jointly, awards 60 ECTS credits and will start in March 2015, just few weeks before the kick-off the Milan Expo.
The round table talk, moderated by SPD Director Antonello Fusetti, engaged a panel of highly qualified personalities from various fields that will contribute to the academic activities of the Master’s:
Mauro Porcini, Chief Design Officer at PepsiCo that is sponsoring the course;
Davide Oldani, chef of the Michelin-starred restaurant D’O and creator of the POP cuisine philosophy;
Marti Guixé, designer and pioneer of food design, the first one to apply the principles of ergonomics and functionality to edible designed products;
Stefano Giovannoni, designer, architect and innovator, author of a number of best-selling design;
Davide Paolini, journalist and Radio24 anchor also known as the Gastronauta, that popularised the material heritage related to food culture;
Vincenzo Russo, professor of Consumer Psychology at IULM University of Languages and Communication.
The speakers discussed the current evolution of the food business from different angles – production, communication, marketing, research, cooking – and traced out its future perspective with a particular focus on the innovation of both the product and the customer experiences.
They all agreed on the necessity to boost the strategic ties between the food industry in its broader sense and design in order to add value to both worlds by encompassing products, services, spaces, events and physical and digital interactions.
After the press presentation Mauro Porcini, Chief Design Officer at PepsiCo., gave an inspiring lecture on his experience at the US food and beverage corporation under the significant title of Design as a new asset to drive meaningful innovation. Porcini offered interesting insights on how to apply design thinking in business so as to enhance the strategic process of identifying the needs and the problem solving approach.
The conference was open to the public and was attended by a large number of students and guests. A scholarship program was also announced.
For information on the Master’s course and on the enrolment procedure click here.