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Master Car – End of the year Students’ presentation

Master Car – End of the year Students’ presentation

The Master in Transportation and Car Design has come to an end after a challenging year, yet full of chances to learn and experiment.

The 2019-2020 graduates are 26 international, young designers coming from different backgrounds. Some of them completed an almost two and a half-year path that began back in October 2018 with the OneYear in Car Design Tools course. Some others joined SPD for the Master’s program in October 2019. They all consolidated a broad skillset along the way and identified their interests and personal strengths, always keeping their future profession in mind.

Despite the complicated 2020, all the students made a quantum leap thanks to their efforts, desire to improve and take on a very competitive industry.

Their experience at SPD included collaborations with leading manufacturers – Ducati, Lamborghini, and Genesis, the premium brand of Hyundai Motor Company – that served as a powerful accelerator for their growth.

During the end-of-the-year show of Friday, 18 January, seven final projects were unveiled: three concept cars for Lamborghini and four SUV proposals for Genesis. The first ones were developed under the guidance of Eminel Hodzic, Nelson Simoes, and Facundo Elias, from the Lamborghini team based in Sant’Agata Bolognese. At the same time, SPD faculty, namely Lucas Colombo Carbone, Michele Leonello, Alessandro Fini, Daniele Cremona, worked side-by-side with the Genesis team Filippo Perini to refine the models for the Korean brand.

The students illustrated all their final designs through compelling storytelling and high-quality virtual animations of the exterior and the interior concepts. The highlight of each presentation was an engaging VR experience to focus attention on each model’s details.

Mitja Borkert, Head of Design of Lamborghini, attended the end-of-the-year event to give his last comments and precious words of advice to the students while Alessandro Serra, Head of Exterior group manager Genesis Advanced Design Europe with Giuseppe Ceccio, senior exterior designer Genesis Advanced Design Europe, extensively reviewed the final works and complimented for the end- result.

All in all, during the Master’s program, the students’ growth was exponential: they learned how to handle a heavy workload, how to develop multiple projects simultaneously for top-notch brands that every year support SPD students as academic partners.

The future designers are now working on their portfolio’s final details to get ready for their first professional opportunities in 2021.

Of course, this year has brought about a radical change in the way we view the world and all design professions. The good part is that this generation of designers will be the one not only equipped with the necessary toolkit, method, and discipline but also the first one who, at this turning point of our personal history, is expected to shape products to help humanity improve in many different fields. Bravi and “ad maiora”!