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Friday 24 October the students from the Master’s in Visual Design presented the works developed for Fedrigoni, the Italian multinational group that since 1888 means excellence in paper. Fedrigoni has always shown a great interest in research and in cultural activities. For example, they recently launched Pulp, a new quarterly international journal curated by the team at Eye magazine, that talks about people and stories that revolve around the world of graphic design and printing.
With the same enthusiasm Giovanna Zanella and Giulia Gatti from Fedrigoni have supported the SPD workshop that took place from Monday 20 to Friday 24 at SPD under the supervision of Silvia Sfligiotti, scientific coordinator of the Master’s in Visual Design. The students have been asked to design a calendar that reflects the schools activities, choosing among two different formats: one focussing mainly on a time sequence and another one dealing with the time-space relationship. Starting with the given information, the students analysed the structure of the data, and designed an object that visualizes their temporal relations. Thanks to the samples provided by Fedrigoni, they could enhance the material aspect of the project by making use of the different kinds of papers to build the final prototype. Giulia Gatti from Fedrigoni Marketing Department took part in the final presentation held on Friday afternoon. The results of this one-week experience have been quite interesting and therefore both the process and the output of the workshop will be featured in the next issue of Pulp magazine that will be devoted to education.