News – SPD https://www.scuoladesign.com SPD Thu, 19 Aug 2021 05:51:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Flexible learning, wherever you are https://www.scuoladesign.com/news/flexible-learning-wherever-you-are/ Wed, 18 Aug 2021 15:46:29 +0000 https://www.scuoladesign.com/?post_type=news&p=13572 At SPD, students come from all over the world, and we know that even today, it may not always be easy to attend classes in person sometimes.

If you are abroad or simply can’t make it here on time for justifiable reasons, through January 2022, you can join our programs remotely for as long as it takes to get everything ready.

SPD’s approach to flexible learning seamlessly adapts to individual situations and provides access to the courses, whether on campus or online.
We are committed to connecting participants worldwide: synchronous classes transition smoothly between digital and physical modes, keeping the students engaged around the globe. They share the same program and live the classroom experience, regardless of the location, until we finally meet in Milan!

Contact us to learn more about our flexible learning option and get personalized advice.

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THE AGE OF EXCELLENCE, TALK WITH MAURO PORCINI https://www.scuoladesign.com/news/the-age-of-excellence-talk-with-mauro-porcini/ Mon, 07 Jun 2021 10:47:04 +0000 https://www.scuoladesign.com/?post_type=news&p=13497 We are entering a world in which we need to innovate more than ever. The reason is simply that there is no alternative.

On Wednesday, 9 June at 6 p.m. CET, Mauro Porcini, designer with a recognized international reputation, SVP and Chief Design Officer di PepsiCo., will give the online talk “The age of excellence“. Following the thread of his book with the same name, Porcini will guide the audience to discover the various opportunities of this new scenario created by technology, globalization, the speed of communication that can allow any creative person to conceive successful ideas.

The event, organized by SPD in collaboration with Fortune Italia, will take place on Zoom. Mauro will engage in dialogue with Federico De Cesare Viola, journalist, and lecturer, editor of Food&Wine Italia (English language with simultaneous translation).

To get the Zoom link to participate (free admission), click here and register with your name and email.

During the talk, the Italian manager based in New York will infuse the learnings acquired in his 20 year-long experience and will trace the path that individuals and companies can follow to prosper in the future. How to think about a product in terms of utility, aesthetics, and sustainability; what mistakes to avoid to create meaningful designs and what tricks to use to build and manage a team capable of nurturing the imagination: these are some of the themes addressed during the event.

At the end of the talk, the speaker will be available for an interactive Q&A session.

 

 

The age of excellence

Mauro Porcini in dialogue with Federico De Cesare Viola

Wednesday 9 June at 6 PM CET

Zoom event

Free registration here

Information: info@scuoladesign.com

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Master Car – End of the year Students’ presentation https://www.scuoladesign.com/news/master-car-end-of-the-year-students-presentation/ Mon, 21 Dec 2020 11:16:16 +0000 https://www.scuoladesign.com/?post_type=news&p=13451 The 2019-2020 graduates are 26 international, young designers coming from different backgrounds. Some of them completed an almost two and a half-year path that began back in October 2018 with the OneYear in Car Design Tools course. Some others joined SPD for the Master’s program in October 2019. They all consolidated a broad skillset along the way and identified their interests and personal strengths, always keeping their future profession in mind.

Despite the complicated 2020, all the students made a quantum leap thanks to their efforts, desire to improve and take on a very competitive industry.

Their experience at SPD included collaborations with leading manufacturers – Ducati, Lamborghini, and Genesis, the premium brand of Hyundai Motor Company – that served as a powerful accelerator for their growth.

During the end-of-the-year show of Friday, 18 January, seven final projects were unveiled: three concept cars for Lamborghini and four SUV proposals for Genesis. The first ones were developed under the guidance of Eminel Hodzic, Nelson Simoes, and Facundo Elias, from the Lamborghini team based in Sant’Agata Bolognese. At the same time, SPD faculty, namely Lucas Colombo Carbone, Michele Leonello, Alessandro Fini, Daniele Cremona, worked side-by-side with the Genesis team Filippo Perini to refine the models for the Korean brand.

The students illustrated all their final designs through compelling storytelling and high-quality virtual animations of the exterior and the interior concepts. The highlight of each presentation was an engaging VR experience to focus attention on each model’s details.

Mitja Borkert, Head of Design of Lamborghini, attended the end-of-the-year event to give his last comments and precious words of advice to the students while Alessandro Serra, Head of Exterior group manager Genesis Advanced Design Europe with Giuseppe Ceccio, senior exterior designer Genesis Advanced Design Europe, extensively reviewed the final works and complimented for the end- result.

All in all, during the Master’s program, the students’ growth was exponential: they learned how to handle a heavy workload, how to develop multiple projects simultaneously for top-notch brands that every year support SPD students as academic partners.

The future designers are now working on their portfolio’s final details to get ready for their first professional opportunities in 2021.

Of course, this year has brought about a radical change in the way we view the world and all design professions. The good part is that this generation of designers will be the one not only equipped with the necessary toolkit, method, and discipline but also the first one who, at this turning point of our personal history, is expected to shape products to help humanity improve in many different fields. Bravi and “ad maiora”!

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GRADUATION WEEK 2020 https://www.scuoladesign.com/news/graduation-week-2020/ Fri, 18 Dec 2020 18:04:57 +0000 https://www.scuoladesign.com/?post_type=news&p=13425 The final  qualification awarded by SPD and IULM University was conferred on more than 100 students of the Masters in Industrial, Interior, Transportation and Car, Visual and Web and Food Design and Innovation, academic year 2020-2021. Antonello Fusetti, SPD Director, congratulated all the graduates on the results achieved in a year marked by a combination of in-person and distance learning.

The ceremony allowed the students to share this last moment together with their colleagues; families and acquaintances shared the students’ joy and satisfaction thanks to a live broadcast on the school’s Youtube channel.

The ceremonies will be visible for few days to friends who wish to share this special occasion of pride and celebration with our fresh graduates.

The young SPD designers are now ready to face the professional world, and in a wide range of disciplines, from graphic design to digital communication, from interior design to product design, not forgetting the field of car design.

It is a source of great satisfaction for the school to see the great growth mirrored by the students’ portfolio and the quality they achieved in 15 months of work, from the beginning of the Master to this final goal. Now it’s time to enhance their skills in the profession and leave an imprint as young creatives in an increasingly complex world that needs new and refreshing visions.

Information:
Scuola Politecnica di Design SPD
via Carlo Bo 7, 20143 Milano

info@scuoladesign.com

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Look closer into your future. Smart strategy for a flexible learning experience. https://www.scuoladesign.com/news/13191/ Mon, 15 Jun 2020 15:19:58 +0000 https://www.scuoladesign.com/?post_type=news&p=13191 We model flexible solutions for different needs, focusing on the stability of projects and programs and adapting strategies and tools to the evolving international scenario. For 2020-2021 registrations, our policies provide customized and flexible options that combine safety and educational effectiveness. The goal is to plan the next steps by looking to the future together, with confidence.

For the organization of activities in the autumn 2020 and look beyond, until 2021, responsiveness and adaptation are our guiding principles to ensure academic continuity. In particular:

Small class sizes and flexible use of space will allow us to stay together safely on campus from the start of the courses.

In addition to this, on-campus experience will be accompanied by blended learning options from November 2020 to February 2021: a guarantee for those students who reach the campus later.

In order to reduce the number of people gathering, distancing measures will be put in place on premise, while activities that bring together a larger number of people can be carried out online, maintaining direct and effective and direct interaction through live sessions.

Our first objective is to grant you a smooth start.

In this regard, SPD is offering:
– familiarization activities (elective) in week of 19 October 2020, both online or in presence by appointment
– introductory lectures (elective and without attendance registration) available online in week of 26 October 2020
– from 2 November lessons with compulsory presence, either on campus or remotely, in case a student experiences a delayed arrival. The same remote mode may be adopted from 2 November 2020 to February 2021 for activities involving large groups, e.g. public conferences or some theoretical sessions.

Finally, for the University Masters and OneYear courses that provide for a single annual intake 2020-2021 in November, enrolled students who are unable to reach the campus due to compelling and prolonged limitations to international mobility, may request to defer their studies to the spring semester: check terms and conditions with the Academic Office.

Contact us to make an appointment and request an in-presence or online orientation session on flexible learning plans, course content or to plan an on-site visit or tour via Zoom for you and your parents.

Send your information request here.

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A word with Alessandro Stabile https://www.scuoladesign.com/news/a-word-with-alessandro-stabile/ Thu, 02 Apr 2020 10:36:21 +0000 https://www.scuoladesign.com/?post_type=news&p=12895 Designing chairs and tables in these difficult times. What is the value and the current relevance of this collection for Belca?
Belca manufactures furniture for the community, products designed for collective spaces where you can enjoy your stay, together. Often in the past, those who furnished these places selected objects with little care, only

thinking about their durability and budget. My job has been to design seating with a gentle and sincere aesthetics, but at the same time long-lasting and at a very competitive price. Betting on quality rather than quantity will be more and more necessary in our future.

How do you describe the work of the designer and specifically your work?
The designer, even before dealing with objects (form and function), has to deal with people and their attitudes. And people’s behaviors derive from their culture, but mostly from fears and desires. That’s why I think the role of the designer is now more necessary than ever. And I have always summarized my work in 3 key words: innovation, ethics and elegance.

How is your room for working at home today?
It is the same as always because my studio and my house have always been one. The room is bright, full of plants, books and well-designed objects: surrounding oneself with beauty is fundamental, it is therapeutic and educational.

An object to invent or redesign.
Right now we have to redesign the future. Imagining a different future is the definition of hope, the thing we need most right now. The period we’re living in is an incredible acceleration towards change, a change that even before this pandemic was necessary, but that without fear we might never have had the courage to embrace.

What can the design system do?
Design more in order to produce less, but above all, focus on communication to make the people understand that it is better to buy a quality product that lasts decades than to change one every three years, that it is necessary to enhance the materials and processes that highlight the wisdom of man, that a new product makes sense only if it adds something new to the world and not if it is simply a variant of what already exists. And finally, that to surround oneself with beauty and quality is educational: it’s gonna be hard to go back.

A tip for those who will finish school in early 2021
At this moment more than ever, having a vision is perhaps more important than having experience. So lets’ have the courage to change the pre-constituted, a method and the stubbornness to implement this change. In a word: energy!

 

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Master in Visual Design & Fondazione Cologni for Doppia Firma https://www.scuoladesign.com/news/master-in-visual-design-fondazione-cologni-for-doppia-firma/ Tue, 10 Dec 2019 15:11:42 +0000 https://www.scuoladesign.com/?post_type=news&p=12813 The Master in Visual Design has engaged in a fascinating dialogue between design innovation and artisanal excellence in collaboration with Fondazione Cologni for Doppia Firma, one of the highlight of the Milan design week.

The result of the editorial design laboratory led by Studio Pitis is a collection of 7 precious one-off books with a convincing storytelling of images and words around the heritage of craftsmen and the innovative perspective on their work by a group of international designers.

 

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FOOD DESIGN SPD MASTER AND PEPSICO https://www.scuoladesign.com/news/master-food-design-pepsico/ Thu, 17 Oct 2019 10:47:27 +0000 https://www.scuoladesign.com/?post_type=news&p=12765 The Master in Food Design and Innovation has a longstanding partnership with PepsiCo, that is increasingly focused on the natural food market to respond to a global quest for environmental sustainability and to allow its economic and social development to go hand in hand.

No need to say, the collaboration with the students of SPD Master in Food Design and Innovation in Milan is another proof of the acceleration towards sustainability, communities engagement and inclusion impressed by Mauro Porcini, Chief Design Officer of PepsiCo, and the creative mind behind the customer-centered approach toward design and innovation of the global food giant. Over the last editions of this one-year specialisation program, a new breed of young food design experts, coming from various backgrounds and different countries from the Americas to Asia via Europe, have put themselves to the test by envisioning new food and retail concepts in response to the input received by the academic partner.

The 6th edition of the program offered to the participants the possibility to engage in dialogue with the Latin American branch of the company and in particular with Tilo Rojas, Design manager of PepsiCo Mexico. Under the guidance of Design Group Italia, Milan-based innovation consultancy that led the course and inspired by Tilo’s precious insight, the students delivered their proposal of healthy and natural snacks. The challenge here was to give value to local food products to increase the attention of the Latin American communities, eager to enjoy all the goodness of nature and to celebrate their local food. Infact, as consumers are getting more and more expert on what they eat and where it comes from, the company is becoming more attentive to people who are looking for large-scale food options made locally and with a clear connection with local productions. The students strove to create snacks with the nutrients of a fruit but less sugar or to combine the benefits of cacao or guarana into a new organic or vegan and highly proteic produce.

The final presentation with DGI and PepsiCo is an essential opportunity to share the different expertise and personal stories of all the parties involved. In fact, our relation with food is made of a combination of factors, personal memories, emotions and technical knowledge and marketing exposure. In the age of co-creation, the collaborative platform that SPD is offering to young designers and to the partner company is surely very inspiring for both and is adding great value to those who chose to pursue their studies in food design in Italy.

The new edition of the Master in Food Design and Innovation is starting on 13th November 2019. Last places are available. To get information and enquire about the admission, click here

 

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Car design sketching course, 23-28 September https://www.scuoladesign.com/news/car-design-sketching-course-23-28-september-2019/ Tue, 06 Aug 2019 18:25:54 +0000 https://www.scuoladesign.com/?post_type=news&p=12504 Are you a student or a self-taught car design freak, working to enhance your drawing skills? SPD launches the Car Design Sketching Course with a new OneWeek Experience formula: from 23 to 28 September 2019, the participants will have the chance to dive into a broad range of free-hand sketching techniques and take home tips and tricks from Michele Leonello, professor of the Transportation and Car Design department at SPD and sketching master.

With more than 18 years of experience in the automotive industry, Leonello has worked with some of the most important car manufacturers and coachbuilders such as Alfa Romeo and Maserati, Rolls Royce, Zagato and since 2008, he has been mentoring teams of international students at SPD. Now, with his energetic approach and his creativity, he will guide a new group of young learners in a 6-day immersive experience that combines the attention to their graphic empowerment with a designer’s perspective.

All of this will take place in Milan, home of the Alfa Romeo brand and therefore, the practical assignment will deal with this legendary marque. The program, in English, is comprised of a visit to the Alfa Romeo historical museum for a life-drawing session next to real works of art, from the icons that made the brand’s racing heritage to the models of undisputed beauty that still beat the competition in the auto shows. The students will be asked to choose their favorite classic Alfa Romeo car and develop its modern interpretation.

The Car design sketching course is open to students or car enthusiasts who want to speed up their path to car design, either as a passion or a profession. Prior studies are a plus, motivation is essential. Anybody who’s interested in participating in the Car Design Sketching course to solidify their sketching and fast rendering techniques and take them to the next level can learn more about the complete program, the fee, and the enrolment details here

 

To get the program or to proceed with the application: visit here

Timetable: from Monday 23 to Saturday 28 September 2019 from 10 to 17.30 for a total of 34 classhours.

Location: campus SPD, Milan

Language: English

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Velasca Progetto Design https://www.scuoladesign.com/news/velasca-progetto-design/ Thu, 16 May 2019 09:48:22 +0000 https://www.scuoladesign.com/?post_type=news&p=11639 With Radice, an innovative LED luminaire system that sheds new light on Milan’s iconic Velasca tower, SPD just won the Velasca Progetto Design – Idee sotto la torre prize, the competition among the most prestigious design academies in Italy: SPD, Politecnico di Milano, Naba and IED. This second edition of the contest, organised by Unipol Group, is intended to celebrate 60 years of this true architectural landmark, and to promote the creativity of young designers as the Velasca tower has been a symbol of innovation in the post-war period.

Under the guidance of SPD project leader, Huub Ubbens, the students of the Master in Industrial Design Jaime Mancero (Ecuador), Jaymin Devansh Shah (India) with Zoran Mojsilovic (Serbia) developed the winning entry Radice, a system made of LED outdoor luminaires and an in-ground lighting path that creates a pedestal of light around the building to connect its exterior with the interior and thus regain the tower’s immediate surrounding for public use.

Simplicity and elegance, ties to the tower’s design, expressed both in the form language and in the skillful use of light: with these values Radice managed to conquer all the votes of the prestigious jury, chaired by Antonio Citterio and including other names of the first rank such as Gilda Bojardi, director of Interni, Fulvio Irace, architecture historian and critic, Marinella Patetta, lighting designer, Attilio Stocchi, architect and Antonella Ranaldi, superintendent for Fine Arts and Landscape.

Huub Ubbens, designer and SPD project leader with Gerardo Mari and Carlo D’Alesio, said: “Radice is a careful and intelligent response to the challenge of the Unipol competition: to use light to enhance the Torre Velasca as an important urban presence and to restore the space that surrounds it to the citizens. The project has an elegant, classic and modern language, which reflects the stylistic signature of the great season of Milanese design after the Second World War. This is a project that seems to “already exist” around Torre Velasca, an intervention that develops from the original project in a natural and therefore almost timeless way“.

The winners will receive an important money prize of €10,000.00, offered by Unipol Group.

In addition to the Radice project, SPD has been awarded with the People’s Choice prize too, for the project Specchio, designed by the students Umar Green (UK/New Zealand), Elias Balda (Spain), and Karla Paulina Zesati Ochoa (Mexico).

Overall, a great recognition for the work of the Milanese postgraduate school that also succeded the first edition of the contest in 2017. All the entries of the Velasca Progetto Design – Idee sotto la Torre contest, both competitive and non-competitive ones, will be on display on the ground floor of the Torre Velasca (Aquarium space) until 31 May (every day from 9.00 to 19.00 – free admission).

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