The Master in Food Design and Innovation has a longstanding partnership with PepsiCo, the world’s leading food and beverage company,…
SPD Master’s students have completed the midterm workshops that open the new year at school. After returning from the winter break, SPD designers immersed themselves in the new projects and worked hard for an entire week to develop them under the guidance of their project leaders of SenseLab, Oblo, Atto and others. A challenging re-start as the newly assigned tasks proved quite experimental and open to creative interpretations.
Anna Barbara and the team from SenseLab coordinated the Tasty Spaces project, stimulating interior designers to refine their multisensory perception of spaces. The work was inspired by taste, normally the most underestimated of senses when it’s about designing an environment.
Roberta Tassi and Yulya Besplemennova from Oblo explored the contradictions of the pervasive mobility allowed by the advent of Amazon Prime and of the many home delivery services now available on the market. The students of the Master in Digital Design thus imagined alternative models and behaviours, made possible by the digital resources, to reduce the economic and environmental implications of the current tendency to hypermobility.
SPD graphic designers have been able to experiment with a classic printing technique, the Risograph, which is now living a second youth thanks to the artistic research work of some well established designer practices. Studio Atto conducted the workshop in SPD, creating together with the students a series of booklets that translate a text by Kurt Vonnegut into images, shapes and colours.
Finally, under the guidance of Huub Ubbens the students of the Master in Industrial Design completed the lighting projects to upgrade the exterior of the Velasca Tower, one of the most representative buildings in the city. The students’ works will participate in a major competition reserved for design schools, which will be also the focus of an exhibition during the design week.
As always, the workshops represent for the students an immersive experience of collaboration and dialogue with colleagues and project leaders, simulating a real-life situation with pressing deadlines and deliveries, moments of brainstorming, reviews and presentations.
All in all, the week turn out to be an engaging hands-on experience, providing effective training for the professional development.