The Master in Food Design and Innovation has a longstanding partnership with PepsiCo, the world’s leading food and beverage company,…
The exhibition will be at Palazzo Litta during the Milan Design Week and is divided into two parts: the installation signed by Matteo Ragni Studio and the projects of the students of the SPD Master in Industrial Design who interpreted the multiple potential of XL EXTRALIGHT®.
The installation A.X.A.P (As Extra As Possible) is born from this observation. The project stems from the collaboration between XL EXTRALIGHT® and Scuola Politecnica di Design SPD and is hosted at Litta Palace, the beating heart of the Fuorisalone.
The concept is signed by Matteo Ragni Studio and tells the potential of XL EXTRALIGHT® through the interpretation of 20 international SPD’s students who have given new shape to the many features of the material: flexibility, durability, hygiene, lightness and versatility above all.
With Antonio De Marco, Matteo Ragni has coordinated the projects of the SPD’s students that are enclosed in a museum gallery, with boiserie in mdf Fibracolour by Finsa and luminous cases containing the prototypes, alongside samples to be touched for direct experience of the material. The seven projects start off from the values of the material, such as comfort, resistance and its ability to float in water and offer new, unconventional applications in different contexts, from the outdoor to the pet care or the kids products.
The A.X.A.P project enhances the creative resources of the material and identifies new territories where the XL EXTRALIGHT® ingredient brand has never been used.