SPD designs the packaging for Coffee Design’s lunch in the park

go to photogallery

It’s the la test trend for summer in the city: picnics in the open air, whichCoffee Design has finally brought to Milan, for a Déjeuner sur l’herbe in Sempione park.

The Triennale restaurant bar has entrusted Scuola Politecnica di Designwith the idea’s packaging design, and it is presented in two forms. There’s the practical picnic basket which holds the delicatessen contents ofDéjeuner sur l’herbe and a selection of Art Books. As well as all this, for regular park lunchers, the fabric bag can be turned into an elegant blanket to lay out on the grass.

The historic Milan school’s students have chosen to dress up this new metropolitan rite in sophisticated, slightly Retro taste which quotes the themes of plein air painting with an Impressionistic touch.

And so the picnic basket designed by Fosca Nigido and Giovanni De Carlo, students on the Master’s in Visual Design, takes a floral inspiration, brought up to the minute also by the packaging’s recycling instructions which turn it into a rubbish container.

Meanwhile, Christian Riccardi and John Park, students on the Master’s in Industrial Design, have thought about the comfort of lunch in the park surrounding the Triennale. With a few, simple movements, the fabric bag, used as the picnic container, can become a comfortable blanket to lay out on the grass. The bag is on sale at Coffee Design and can be chosen out of the many patterns available, or rather, collected. It’s a perfect accessory for afternoons in the sun immersed in a book or after a visit to an exhibition.

These designs are the first fruits of the collaboration between the Triennale’s Coffee Design and Scuola Politecnica di Design. During the 2002 – 2003 academic year which is just about to finish SPD students have been working on a personalized table and service line for Coffee Design. This stimulating work has given rise to interesting ideas for furnishings and atmosphere, apart from the table objects that have been interpreted in Coffee Design’s style.

The starting point was the desire to offer much more than a straightforward lunch or drink. For the SPD students, Coffee Design offers an experience which is always new, that can change from season to season, from event to event. And so while Déjeuner sur l’herbe is starting in early summer SPD’s young creatives are already looking at new ideas for next year’s packed lunch.