On Wednesday 9 July at 6PM CET, the renowned designer based in New York, SVP, and Chief Design Officer di…
The workshop “Buono e Giusto” involved 26 international students from the Master in Industrial Design and gave rise to eight projects summarising the creativity and values of the Italian territory. Through evocative objects the exhibition describes the uniqueness of the Italian panino in the world: an unmistakable experience to savour and remember.
Among the ideas presented is a portable cap to eat everywhere recreating the intimate experience of a home lunch even in the middle of chaos; a kneeler-table to ironically celebrate the tastiness of the Italian panino; a tray-dish that ennobles a meal usually consumed while standing and with bare hands.
Three are the materials used to shape the products: wood, glass and ceramic, chosen to respect the freshness and naturalness of the ingredients and with a deep concern about the sustainability of the projects.
Overall, students grasp the myth and ritual of the Italian panino from a new and international perspective. Using alternately irony, the power of memory and the objectivity of function, their projects tell about a handicraft production that has established itself as an icon of gastronomy and aiming to become, thanks to design, one of the symbols of the Italian lifestyle.
Buono e giusto – Myths and rituals of a pop icon
13-22 April 2018, Cascina Cuccagna, Via Cuccagna corner via Muratori, 2/4 Milan
Scuola Politecnica di Design SPD
via Carlo Bo 7, 20143 Milan