Originals Custom Typeface

Preliminary concept studies for the new corporate font of the brand Originals developed for the contest promoted by Adidas at SPD. The winning typeface is currently under development. Supervised by Mauro Carichini, Luciano Perondi with Andrea Schmidt, Adidas.

Priscila Dominguez Vidales (Mexico), Diane Farran (Lebanon), Camila Vizcaíno Barillas (Guatemala/Italy), Alberto Spada (Italy)