Adidas Originals Store

An instore design platform for special events in Milan and namely the Fashion and Design weeks. The business objective is to create an interest for people who are attending those events through a creative concept that brings them into the Originals Store and wins a new consumer group. Supervised by Diego Grandi with Andrea Schmidt, Adidas.

Asia Maria Sierra Martinez (Spain), Joanna Kozaczek (Germany/Poland), Erica Tironi (Italy), Daniela Aru (Italy)