Roberta Colla, CEO of the firm Simone Micheli Architectural Hero, coordinates multiple departments, including: Architecture, Interior, Product, Visual, Graphic Design, and Communication. A multifaceted designer always attentive to new trends, she primarily deals with design, communication, creative direction, and teaching, contributing to the strategic and creative development of the studio’s projects.
She organizes events of international relevance, participates in fairs, meetings, and industry events, and holds lectures, conferences, and workshops at Cultural Institutes and numerous Universities and Design Schools, including POLI.design, Multiversity – Università Telematica San Raffaele Roma, Accademia Cappiello, NAD, Università degli Studi di Firenze, Università degli Studi di Milano-Bicocca, Scuola Politecnica di Design (SPD), Italian Design Institute (IDI), IULM in Milan, Accademia del Lusso, Hotel Business School by Forte Village, Cindrebay School of Design (Dubai and India), Istituto Marangoni UAE, VR Academy Dubai, Ajman University UAE, ISIA – Istituto Superiore per le Industrie Artistiche, and many others.
In 1990, she founded her visual and graphic design studio De Stijl. Later, in 2003, together with architect Simone Micheli, she founded the design firm Simone Micheli Architectural Hero, which has offices in Florence, Milan, Puntaldìa, Dubai, Rabat, and Busan.
The firm’s activity spans multiple design areas, utilizing an integrated approach that connects design, identity, communication, and experience.