After graduating with a degree in Business Administration from the University of Florence, he majored in Marketing, with a thesis entitled “Sustainable Marketing and the Pitfalls of Greenwashing.” He joined dentsu as a strategist in 2009 and immediately worked with Clownfish, a division focused on sustainability consulting.
Since 2020 he has overseen the strategy department, as the main responsible for integrated campaigns, combining three lines of business: data, media, and creative. From 2022 is leading the newly created dentsu Gaming unit, a vertical solution that helps companies navigate the complex galaxy of video games.
Passionate about communication and branding, to date he has a decade of multi-sector experience, having worked for clients such as ENI, P&G, Vodafone, Angelini, Generali, Mondelez, Adidas, Lego, and Heineken. Since 2018 he has been a guest lecturer at main faculties in Milan, including Luiss, Cattolica, Bicocca, and Sole24Ore Business School. Since 2022 he has also been a lecturer at IED.