Born in Genoa, Italy, Giuseppe is passionate about the value of human experience at the intersection of users, services, and organisations. After beginning his design career with Aldo Cibic in Milan, he moved to Paris, where he founded and led Attoma for more than 20 years. Under his leadership, the agency became recognised as a pioneer in Europe in user-centred design and an early advocate of design as a strategic discipline, with projects spanning mobility, industry, and the public sector. Drawing on a strong grounding in the social sciences, Giuseppe brings a humanistic approach to design, rooted in lived experience and a context-sensitive understanding of human emotions and behaviours, while balancing business, organisational, and technological imperatives. He currently works as a Senior Strategic Design Consultant, and is also a frequent keynote speaker and visiting lecturer at leading international design schools.