Graduated in Public Relations and Corporate Communication from IULM University, he began his career in 2014 in digital content and social media, working on communication projects within the food & lifestyle sector. He then joined Zenith, where he specialized in media research and consumer insights, collaborating with L’Oréal Italy and developing strong analytical skills. He later moved to MediaCom, where he advanced into strategic roles, working on global brands such as The CocaCola Company and the Richemont Group. In 2021 he joined dentsu, first as Strategy Manager and later as Strategy Director, leading omnichannel communication strategies for clients in the fashion, beauty, beverage, insurance, banking and automotive sectors. In 2025 he became Global Strategy Director at Starcom, responsible for defining integrated strategies for international clients and supervising. multidisciplinary teams, with an approach grounded in the integration of data, creativity and culture.