He graduated in Communication Sciences from Università Cattolica in Milan and began his career in public relations at Noesis Group before developing a passion for strategy and digital media. At MSL, he followed a path that led him to become Head of Digital, managing a team of digital and social media experts. Later, at AKQA, he explored the world of service design before joining The Big Now (which later became The Story Lab and then Dentsu Creative), where he contributed to founding one of the largest strategy teams in Italy and eventually became Head of Strategy. Throughout his career, he has worked with hundreds of brands, leading creative strategies across digital and traditional media. He has also nurtured a passion for teaching and takes great pleasure in sharing his knowledge with the professionals of tomorrow.