After graduating in Industrial Design from ISIA in Rome and gaining professional experience in Germany, he consolidated his career in Milan, working across multiple sectors, from furniture to technical apparel. As Design Manager for Samsonite, he coordinated international creative teams and the development of numerous group brands, registering several patents and winning two prestigious Red Dot Design Awards (including a Best of the Best). Today, he works as an independent product designer, art director, and brand strategist for global clients such as Ferrari, Moleskine, Piquadro, Mandarina Duck, and Victorinox. His approach spans the entire spectrum of Industrial Design, blending continuous research on international trends with his personal passions for botany and art (which he pursues under the pseudonyms DrPlnts and DrDsgn in institutions like the Bagatti Valsecchi Museum). Alongside his design practice, he is actively involved in academia as a lecturer at SPD.