Mauro Porcini

Designer Mauro Porcini

Design-driven innovation

Created in 2012, PepsiCo Design team has produced brilliant product innovations and creative partnerships ultimately resulting in a global promotion of the brand values and a quantum leap in the company culture.

In this talk, Mauro Porcini, the mastermind behind this impressive work, will share insight into the design process at PepsiCo which brings together design, strategy and prototyping as a key tool to transform ideas in relevant, impactful and feasible solutions. The process is key, but it is not enough: Porcini and his team’s work welcome every kind of cultural influence to cherish and protect the importance of emotion and of the human factor.

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