Events

The panino is an icon of the Italian culture in the world, but most of all a kind of food “designed” to the highest standards. Guided by Matteo Ragni and Antonio De Marco, the designers of Scuola Politecnica di Design in Milan took the challenge of Panino Giusto with the Accademia del Panino Italiano: designing the rich and complex experience developing around the Italian panino, from the ritual of its making to the moment it is served and tasted.

Bread and wine. Nothing more. Simple things around which a well-established, smart, and sophisticated culture has been built. However, such culture cannot go beyond the rules of authenticity of everyday habits and the pleasure of sharing. There is nothing more challenging for a designer than working on a project of simple and daily tools, whose forerunners were born from the intelligence of a thousand-year old tradition. This exhibition is almost a game, a contemporary idea born to tell a story that we all know very well.

From the school to the design week. Collapse, an academic project in collaboration with Rapsel, takes centerstage at the Salone Internazionale del Mobile 2014. Gustavo Branco Nosralla, Dario Costa and Burak Kocak, recent graduates from the Master in Industrial Design, present for the celebrated Italian company a complete family of bathroom products focussed on both the international contract markets and residential interiors.

Good design must contain a call to action. The projects on show during the FuoriSalone Ventura Lambrate 2013 belong to apparently distant universes from car to book design, from digital to furniture concepts. Love, beauty, craft skills, smart insights into the new habits are just some of the ingredients. The installation by Diego Grandi is juxtaposed with the everyday appearance of the school as an overlay revealing both the process and the output of the creative work.

As part of the Ventura Lambrate 2012, a dominant focus of the Milan design week, and undoubtedly the richest area of creative stimuli, SPD presented
OUT NOW. Stories of Ideas and Matter. The exhibition brought together different ideas and views on the subject of design and production, and intersected these with the work of eleven young SPD alumni who have left the classroom and experienced the possibilities of the field as creative apprentices.

Installation conceived for the 2011 Salone del Mobile, the world major design event. SPD was invited to take part into the exhibition “50+50” to celebrate the anniversary of the furniture fair by answering a provokative question: What will be the meaning of design in 50 years? Inspired by a quote from the movie The Social Network, SPD responded with a new question: men once lived in farms, then in cities, now we live online. What’s next? The Superfarm is relocated into the urban environment; its new role is to serve the community as the future supermarket.

This exhibition, curated by Diego Grandi with Jekyll & Hyde, features work from students of the various Master courses. The show was held at SPD during 2010 Milan Design Week and was one of the highlights of the FuoriSalone in the vibrant Ventura-Lambrate area. True Stories is young design in four acts. Products, atmospheres and ideas devised to create a dialogue between the creative energies of the future and the world of production, thus expressing a truly Italian design philosophy.