From the very start in 1990 Lava is one of the leading dutch design agencies.
Wolbers started innovating design principles in editorial design and trained his staff to work as visual journalists.
After being awarded Art Director of the year in 1999 Wolbers opened up the scope of the studio towards Identity Design. He brought editorial thinking principles into Identity design thinking, and changed the approach to identity design radically. Lava is the inventor of the term Dynamic Identities. Besides design projects Wolbers regulary teaches and conduct workshops.
Lava was awarded European Design Agency of 2010, and soon after it opened an office in Beijing. In 2015 Wolbers started Lava Lab, a new initiative where research on new technologies and innovative design strategies are being developed.