In this conference Chris Bangle, for many year the man behind BMW’s design, introduces his peculiar concept of Future Personal Emotional Mobility, the Paradigm after the Next Car. Personal Emotional Mobility denotes a broad range of “vehicle” capabilities that enrich the lives of people everywhere. In the future, it is important that designers further grasp our emotional engagement with them. If sustainable-shared transportation systems for private or public use are to gain wider acceptance, according to Bangle they wil have necessarily to be approachable, usable, and enjoyable. The former BMW Chief Designer believes the business model for the future of Personal Mobility will depend largely on the desirability of these products, not merely their ubiquity. And desirability encompasses strong emotional components.