SUMMERSCHOOL 2010
MILAN DESIGN WORKSHOP
SPD offers three studio-based experiences to put your creativity to the test working with the leading names in the international scenario. One-week workshops to exchange ideas and swap experiences in Milan, at the very center of the design world.
MARTI' GUIXE'
Martí Guixé is a Catalan designer living in Barcelona and Berlin. He graduated in interior design from Elisava and he studied industrial design in Scuola Politecnica di Design. In 1997, as a statement against the limited scope of the traditional designer and to open up new possibilities for the industry Guixé started an “ex-designer” movement, defining himself by the same name. He formulated a new way to understand the culture of products, exhibiting work characterized by the search for new product systems, the introduction of design in food ambits and presentation through performance.
Guixés sensitivity towards materials that are quick, readily available and oriented towards mass consumption led him to become an important innovator in food design. He understood food design as a way to re-evaluate and redesign the structure around food, the industry and the consumer. Void from nostalgia, food for Guixé is primarily an edible designed product, an object that negates any reference to cooking, tradition and gastronomy.
In spite of his critical attitude Guixé designs products because, as he claims himself, he needs them. Among his clients are:Alessi, Authentics, Camper, Chupa Chups, Danese, Dentsu, Desigual, Droog Design, Imaginarium, Magis, Nani Marquina, Saporiti Italia, Vitra.
Guixés work already early in his career aroused the interest of the art field. His designs, installations and performances have been shown in many international group shows as well as solo projects, Among them MOMA, Centre Georges Pompidou, Design Museum London, Centre d'Art Contemporain Genève, National Art Center Tokyo, Museum für angewandte Kunst.
The subject of the workshop is
FOOD DESIGN
September 17th – September 23rd 2010
The challenge of the workshop “Food design” with Martí Guixé is to look at food as an object and work with it as though it is a design project, taking on its sustainability, ergonomics, the logic of its industrialisation, its shape, materials, naming, packaging and rituals of use. The participants are appealed to create edible objects that are different to those presented by the food industry or the gastronomic sector.