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SPD DESIGNTALKS 2016. “EMBRACE THE UNEXPECTED”, A NEW LECTURE BY HANS WOLBERS.

SPD DESIGNTALKS 2016. “EMBRACE THE UNEXPECTED”, A NEW LECTURE BY HANS WOLBERS.

The DesignTalks 2016 series continues with a lecture by Hans Wolbers, founder and creative director of Lava Creative Agency. On Tuesday 9 May 2017, at 9:00 PM, Wolbers will present «a lecture about how mistakes, failures and unexpected events make you look different at things and will bring you sometimes great success (or not…)».

From the very start in 1990 Lava is one of the leading dutch design agencies.
Wolbers started innovating design principles in editorial design and trained his staff to work as visual journalists.


After being awarded Art Director of the year in 1999 Wolbers opened up the scope of the studio towards Identity Design. He brought editorial thinking principles into Identity design thinking, and changed the approach to identity design radically. Lava is the inventor of the term Dynamic Identities. Besides design projects Wolbers regulary teaches and conduct workshops.


Lava was awarded European Design Agency of 2010, and soon after it opened an office in Beijing. In 2015 Wolbers started Lava Lab, a new initiative where research on new technologies and innovative design strategies are being developed.

http://lava.nl/

DesignTalks is the international lecture programme promoted by Scuola Politecnica di Design SPD to explore the most interesting research trends in design, architecture, graphic and multimedia.

Information:

Embrace the unexpected

Hans Wolbers

Tuesday 9 May at 19.00
Scuola Politecnica di Design SPD
via Carlo Bo 7, 20143 Milano
info@scuoladesign.com