The Master in Transportation and Car design ended with the presentation of the Audi and Lamborghini projects designed by the…
Beside the main exhibition at Ventura Lambrate 2012, Out now. Stories of ideas and matter, SPD partakes in several Fuorisalone events spreading across the city from 17th to 22nd April. In particular the work of Salvatore Franzese will represent the school at the Autoproduzione a Milano event, entirely devoted to self-produced design and taking place in theCattedrale della Fabbrica del Vapore, via Procaccini 4.
Introspective research, generative consciousness, maternity: this is how the young designer and SPD alumnus describes his new pieces. Salvatore Franzese has always been attracted by the deep relationship among human beings belonging to the same family and in particular between mother and son. This is why the designs selected by the curator Alessandro Mendini for Autoproduzione a Milano are the Conceived small lamp, the Conceived rocking chair and the Conceived table lamp as part of theProcreation collection.
Grown up with a strong industrial design background, Salvatore has developed in recent years a consistent need of taking active part in the creative process giving birth to his pieces. A sort of profound, almost generative connection can be found within the pieces of the collection but also between the designer and his work. A research that has conducted to his seminal piece, the Mother suspension lamp, a self-imposing lamp with a shape of a pregnant belly which plays with the idea of giving life and light to other living creatures.
Now the Mother lamp has given birth to the Conceived pieces. As the designer says: “producing an object with your hands is a way of projecting yourself, involving your head, heart and soul and therefore this is the reason why the piece doesn’t just express a concept but also talks about you…it’s you”.
In addition to the exhibition at la Fabbrica del Vapore, selected new creations by Franzese will also be on show at SPD and at the Plus Design gallery, both located in the Ventura Lambrate area.
Autoproduzione a Milano
Cattedrale della Fabbrica del Vapore
via Procaccini 4, Milano
17- 22 April 2012 from 10 to 20
opening: 17 April from 19.30 to 24