DESIGN IN MOTION

Creative SPD people for YES, Dainese’s youth brand.

“They don’t have a car but they get around the city quickly on two wheels; they wear no logo with an alternative, personal style: they are the 14 year-olds on scooters or the 18 year-olds with their first motor bikes. With Yes, the new family of helmets and accessories for two wheels, Dainese is taking on an exhilarating challenge: to win over a young, demanding and individualistic public – even…”

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