The DesignTalks series introduces Fabio Parasecoli’s research on the representation of food in films as a social and political battleground.
The end of the week has culminated in a exciting study trip to the Italian Motor Valley for the Master’s in Transportation and Car Design. On Friday 7 November twenty students accompanied by Lorenzo Ardizio, professor of Car Design History and Culture at SPD, headed towards Modena and its surrounding area, the home of Ferrari, Maserati and Lamborghini.
It was a full day of activity with visits beginning from 9.30 in the morning, followed by an entire afternoon at the headquarters of Lamborghini, academic partner of the Master’s course. The students had the opportunity to see the world-famous collections of these legendary Italian car makers and to give a presentation of the advancements for their Lamborghini assignment at the Style Center in Sant’Agata.
The first stop in the morning was the Enzo Ferrari Museum in the center of Modena, now hosting the special exhibition Maserati 100. A Century of Pure Italian Luxury Sports Cars. The event celebrating the Maserati’s centennial is an unmissable retrospective that traces the history of the Trident marque and showcases all of its most important models. The nearby workshop of Ferrari’s father displayed a second exhibition of distinguished cars from Enzo Ferrari’s career both as a driver and a car maker including some of the Alfa Romeo and the first Ferrari built in 1947. The museum itself, juxtaposing ancient buildings and a modern architectural landmark by the London-based practice Future System, was well worth the visit. The next stop was the Ferrari Museum in Maranello that boasts an impressive collection. A special area was devoted to recent La Ferrari model, a limited-edition coupé designed by Flavio Manzoni whose skillful lines were highlighted by a dramatic set-up. The afternoon was spent at the Lamborghini premises in Sant’Agata Bolognese. The students were met by Mateusz Wowk, Eminel Hodzic and Jacopo Arcangeli, three colleagues from the past edition of the SPD Master now working as designer for the Style Center. Under the expert guide of Prof. Ardizio they all visited the company’s museum and particularly admired the one-off car Egoista created last year for the Lamborghini 50th anniversary. Before leaving for Milan they had the advancement of their works reviewed by Michele Tinazzo, Senior Designer Lamborghini and head of the Car Design project with SPD together with the SPD alumnus Alessandro Salvagnin.