The DesignTalks series introduces Fabio Parasecoli’s research on the representation of food in films as a social and political battleground.
SPD identity system designed by the Milanese firm Jekyll & Hyde has received two important international recognitions. Scuola Politecnica di Design has been awarded with a prize assigned by the prestigious American magazine Communication Arts for its graphic identity. The project by Marco Molteni and Margherita Monguzzi was chosen among 1800 entries from all over the world and will be featured in the Typographic Annual 5, Enviromental Graphics section, available from February 2015. The wayfinding project of the school was also selected for the Typographic Awards 2014: last Friday, October 3rd the International Society of Typographic Designer awarded SPD with a Certificate of Excellence in the Exhibition Design/Signage Systems.
The project is based on the contrast between the small scale of the information signs and a larger scale that consists of big letters and numbers painted on the walls. The logotype and the floor numbers are characterised by the theme of anamorphic perspective requiring the viewer to occupy a specific vantage point to reconstitute the image. Therefore the signage system can interact with those passing by while helping them to identify and navigate the space. Quotes by famous designers of the past that taught at SPD are also disseminated into the various classrooms that bear their names so as to decorate the surfaces and inspire the reader at the same time.
The longtime collaboration with the Milan-based firm Jekyll & Hyde that yields such brilliant results, continued uninterruptedly during the summer break. Together with the web developer Mirko Sassetti, Jekyll and Hyde redesigned the SPD website that will be launched in mid-October. The new portal, soon live for the world to see, has completely revised content structure and enhanced design features that offer the best viewing experience across a wide range of devices and allow interactive audience engagement. The new look-and-feel is optimal to reflect the great visual impact of the students’ works and of the spaces of the school. The website will be continuously updated by rolling out new content, educational programs and cultural initiatives in order to provide better information on the many activities of the school, its students and faculty in combination with the most popular social platforms.