One-year Master course in collaboration with
Volkswagen Design Group
Starting date: 22 October 2013
Final Dissertation project
- Concept DesignLorenzo Ardizio
- Car Design LaboratoryAlessandro Maccolini
- AliasKatia Bettin, Marco Tonin
- ModelingNicolangelo Dibitonto
- Colour SketchingMauro Del Pelo
- Car Design History And Culture Lorenzo Ardizio
- Colour And TrimStudio Baolab
- RenderingMichele Leonello
- Kick Off WorkshopMichele Leonello
- Transportation Design Laboratory I, I IPaolo Granelli, Andreas Zapatinas
Kick Off Workshop
The purpose of the workshop is to
- identify each and everyone's design potential; pinpoint their strengths along with their weakness and critical abilities still to be improved;
- get to know more the students’ relational skills and team work attitude which will be crucial in the course of the work;
- help the students to think freely, beyond the constraints of a detailed and time-structured brief;
- transfer the students the idea of a result-driven process where time management and a continuous progression are the key. Due to the tight deadline (5 days), students will have to acquire the work pace they’re expected to maintain over the Master.
Theme: to be announced on the first day of the workshop.
Deliverables: the final submission must include
- concise explanation of the main idea: every student will have to prepare one or two page concept description identifying the customer, his needs and expectation and detailing the vehicle proposal (why? What’s its main selling proposition? And the specific features? Whom it’s addressed to? Which benefits is delivering to the user? And to the brand? etc)
- design proposal: detailed colour sketches showing all the correct tip up views (side view, 3/4 front, 3/4 back) and additional sketches explaining details or functions; basic arrangement of interior (dashboard, seats etc); side view on package
Techniques and format: students are expected to communicate and present a clear concept idea as if in a studio review. Using freesketching techniques and/or very quick computer graphics, they will produce A3 prints and a digital presentation.
At SPD designers are being called on to envision progressive transportation concepts that fit a future scenario where cars are no more the unrivaled player. Alongside micromobility solutions or people mover systems that respond to the challenge of the new megacities and their fast-growing economies, today’s car design paradigm can also be brought into question in the urge to better interpret new social habits and environmental issues.